Ideal Shopping Direct Plc is one of the largest TV Home Shopping Channels in the UK. Our head office and state of the art TV studios are based in Peterborough, Cambridgeshire. Television shopping brings together the media and retail industries in an exclusive way, allowing people to pursue careers as diverse as lighting engineer, buyer or logistics manager. The excitement of live television infuses the atmosphere at Ideal: we are proud of what we achieve, but we have fun along the way.

We currently broadcast three channels, namely Ideal World, Create and Craft and Vitality, on Freeview, Sky and Virgin TV. Broadcasting live for 16 hours a day we offer a huge variety of shows and products. Each channel also has its own website which allows our customers to purchase online, any time of the day or night.

Our 500 strong team of professionals may specialise in buying unique products, producing our live and pre-recorded shows, marketing to our 1.5m customer database, or managing our on site logistics facility, all of which makes Ideal Shopping Direct Plc an exciting and invigorating place to work, offering lots of variety and opportunity for all its staff.

With Family, Friendship and Fun as our mantra, we pride ourselves on making your working day enjoyable, providing you with the tools needed to achieve our shared goals and ensuring that our staff continue to grow and develop with us.

We are a rapidly expanding business and we are eager to share our passion for TV Home Shopping and Online Shopping with you. Our people are our business. It’s as simple as that!