Openpay announces Ideal World as its latest retail signings
Create and Craft, the UK’s leading multi-channel craft home shopping retailer, are excited to report the continued success that supplier brand TotallyBeads Ltd, has seen with the company in 2018. Working closely together over the past year, Totally Beads sales on the channel have seen over 1000% growth YTD.
Commenting on this growth, Create and Craft buyer Anya Ilic said; “TotallyBeads joined the Create and Craft family early 2016. During the time with Create and Craft, they have grown there brand identity through great products available on the shows as well as online. We are very excited about the growth of our Jewellery category and looking forward to building on our relationship with Totally Beads and the great products we can offer our customers.
Kitti Robinson, TotallyBeads Ltd Creative Director commented on their partnership with the channel: “Create and Craft has given us the unique opportunity to be able to connect to our customers on a whole new level. First it was scary, but we jumped in head first. It has been one of the best things we could have done for our business, as selling through the TV has given us more brand awareness and helped us to grow. The Buyers, presenters, producers, directors, floor managers, marketing staff and everyone else helped us in every step of the way to make our shows professional, fun and educational. I thoroughly enjoy coming up to the busy studio every time we are on air and l really looking forward to any future venture TotallyBeads and Create and Craft will have together.”
With even more exciting product launches in the pipelines for the TotallyBeads range for the remainder of 2018 and beyond, Create and Craft expect to see this growth steadily continue into the New Year.
ENDS
Notes to Editors –
Create and Craft, part of the Ideal Shopping Direct Group, is an award winning multi – channel craft retailer. Create and Craft broadcasts live on TV and online in the UK and US to over 70 million homes. It offers paper craft, jewelry, sewing, cake decorating and knitting products. Create and Craft is part of Ideal Shopping Direct Limited, one of the UK’s leading multi-channel home shopping retailers with a growing team of 700 based in Peterborough, UK. Ideal Shopping Direct is the most prolific broadcaster of live television in the UK and the No1 direct retailer in craft in the UK. Create and Craft and its associated brands won in nine categories at the 2017 International Craft Awards including; Best TV Shopping Channel For Crafts, Best Craft Website, Best Craft Blog, Best for Quality and Best for Customer Service.
US customers access Create and Craft via its dedicated channel on Dish TV channel 221, Roku, Apple TV, Amazon Fire, Android or Apple apps via createandcraft.com 24hrs a day.
UK customers access Create and Craft via Freeview channel 23, Sky channel 683, Freesat 813, Virgin 748, Apple TV, Amazon Fire, Android or Apple apps and via createandcraft.com
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