Chinelo Bally, Great British Sewing Bee runner up and most followed contestant, has teamed up with Create and Craft to provide a learning microsite for beginner sewers. Following the success of the Great British Sewing Bee, interest in the sewing category has risen significantly, with more people wanting to learn ways to spruce up their wardrobe.
Create and Craft TV have been operating in the UK’s sewing market for over 10 years, with 15,000 sewing machines sold last year, this is the ultimate destination to learn your craft. Create and Craft are launching their first online sewing destination for beginners, providing an educational microsite that will teach sewers of all levels new hints and tricks. Sew Fabulous with Chinelo Bally includes a series of short video tapes that demonstrate and inform customers how to get started with sewing and in particular how to overcome the harder and more intricate tasks.
Chinelo has been chosen to represent the first series of Sew Fabulous. As a young creative and quirky character, Chinelo will bring her fresh approach and unique style to Create and Craft TV. Inspired by many and adored by the traditionalist, we are very pleased to have Chinelo on board. Chinelo shared her enthusiasm and passion with us, “I am very excited about Sew Fabulous. It is so rewarding to hear that I have inspired people and this is what has really made the Sewing Bee Journey worth it. I love the whole designing process and I am excited to share this with viewers.” As a relatively new sewer herself, Chinelo’s language is easy going and relaxed.
Sew Fabulous with Chinelo Bally can be viewed at www.createandcraft.tv/chinelo. The website will host a series of short video tapes that will teach and support beginners, along with free projects that will challenge and assist in their self-progression. Projects are for beginners and intermediate levels, supported by SearchPress, the projects include how to make a round cushion, create bunting for the home as well as the essential guide to your sewing machine and its components. The one stop destination will also include an exclusive interview with Chinelo, as well as high res images for potential PR interest.
For more information, and exclusive interview please visit www.createandcraft.tv/chinelo
For press enquiries please contact Tanya Smith on [email protected] or call 01733 316957