Thomas Sanderson

Natalie Thomas – Marketing Director

”We are the UK’s leading provider of Blinds and Shutters and have been working with Ideal World TV Since 2012  showcasing our range of conservatory blinds, shutters, and conservatory valeting services. Ideal World is a great place to fully demonstrate our range and is particularly effective when we launch new products

Conversion from Appointments booked via Ideal World TV shows is high, and over the last 4 years we have worked with the Account Team to develop a successful model which makes this route to market so attractive to us

We have found the Ideal World Partnerships Team to be both creative and innovative in their approach and this evidenced as, along with the successful TV shows, in 2014 we aired a live show directly from the Ideal Home Show in Manchester, The mix of great sets, our own design consultants and professional presenters means that we are able to cover many of the frequently Asked Questions during our shows”

Planet Cruise

Sharon Campbell – Commercial Manager

”Planet Cruise is one of the UK’s leading specialist Cruise Agents, broadcasting our Cruise Shows with Ideal World since January 2008. (We have recently celebrated our 400th TV show)

Ideal World TV is a significant source of bookings for Planet Cruise, and callers to our Contact Centre are responding to the 57 minutes of Live TV which gives us the capability to “sell the dream” of cruising and which results in a significant number of new cruise customers

Our customers love to see the cruise ships and destinations and this enables them to visualise their dream holiday in a way they cannot get from a traditional website, Off the Page, or travel agent.

Travel is a dynamic market in terms of pricing, and Ideal World show great flexibility in delivering our weekly shows, thus enabling us to have the latest and best deals for the viewers

Many of the Ideal World presenters are themselves seasoned cruise holiday makers, and some have worked within the industry, and this experience comes across strongly within our shows in both enthusiasm and fun”

Benenden Health

Nicola Deighton, Acquisition Campaign Manager

”Benenden has been partnering with Ideal Shopping Direct since 2011 and has found Ideal World TV to be an innovative, creative and successful method of introducing a wide audience to our healthcare community.We work closely with the Partnerships Team at Ideal World who support us on all matters related to the production, editorial, and creative content of the shows.The 57 minute live TV show allows us to fully explain our product benefits, to deliver powerful customer endorsement and to create calls-to-action which successfully directs viewers to our own contact centre and website.
Ideal World TV has always been highly effective at engaging with our target audience and the live shows result in a healthy number of new members joining our community. It has also seen existing members adding their family and friends to their membership as well. Using TV shopping to recruit to a personal healthcare product was a new test for us initially; however our results have shown it was a good decision, and we look forward to further success with Ideal World.”

Local Mobility 

 Kathryn Wilkes – Operations Manager

”Local Mobility has been working with Ideal World since October 2015, the success achieved in such a short period of time was completely unexpected. Ideal World has been very supportive from the offset giving advice and guidance on our products and being honest in their opinions of what will work well.

We have quickly built a trusting working relationship with Ideal World who continue to provide fresh innovative ideas to ensure our live shows continue to provide quality customer leads. With regular communication, sharing feedback we manage to continually produce new shows which provide consistent leads and sales.

Along with producing live shows we are also in the process of producing a new infomercial which we will be able to run in September. As Ideal World are now very familiar with our product range they have been able to offer innovative ideas and we cannot wait to see the finished piece.”

The Planning Crowd

Andy Townsend – Managing Director The Planning Crowd

The subject of Wills and Estate Planning doesn’t automatically conjure up the thought of “there’s a great topic for TV” but with the help and assistance of the Ideal World team, that is exactly what it has become.
They are experts in DRTV and understand what works and what doesn’t; and they help us produce a show that deals with a very important, and sometimes heavy subject, in a way that makes it clear and interesting to the viewer.
It is through the Ideal World team that we have been able to build a show that helps us reach many potential clients and we have seen our sales and company profile rise steadily as a result.”