Create and Craft, the UK’s leading multi-channel craft home shopping retailer, are thrilled to report the continued success that supplier brand Paper Boutique, part of the Creative Crafting World group, has seen with the company in 2018. Working closely together over the past year, Paper Boutique sales on the channel have seen a massive 1190% growth YTD.
Creative Crafting World’s journey began back in 2010, and since then they have built a reputation in the industry as a craft supplier specialising in Card Making and Paper Craft. Create and Craft’s partnership with the company over this time has seen them develop and launch new brands and product ranges on the channel, including Paper Boutique. The Paper Boutique brand first launched with Create and Craft in November 2015 with their highly popular paper pad collections, and has gone from strength to strength with the addition of their own die ranges too.
Lynda Chapman, Creative Crafting World Creative Director commented on their partnership with the channel: “Working with Create and Craft is always a pleasure, the company is so passionate about craft and is always open to new ideas.
“We have seen a staggering growth in sales through Create and Craft with our Paper Boutique range, we have been strong in innovation and well supported by Create and Craft. The working partnership is very customer focused and we work together to bring quality products to the passionate audience. Create and Craft has faith in us and our products and it means as a business we are never standing still we are looking to bring new ideas to the table and the customer base.”
With even more exciting product launches in the pipelines for the Paper Boutique range for the remainder of 2018 and beyond, Create and Craft expect this growth to steadily continue.
Notes to Editors –
Create and Craft, part of the Ideal Shopping Direct Group, is an award winning multi – channel craft retailer. Create and Craft broadcasts live on TV and online in the UK and US to over 70 million homes. It offers paper craft, jewelry, sewing, cake decorating and knitting products. Create and Craft is part of Ideal Shopping Direct Limited, one of the UK’s leading multi-channel home shopping retailers with a growing team of 700 based in Peterborough, UK. Ideal Shopping Direct is the most prolific broadcaster of live television in the UK and the No1 direct retailer in craft in the UK. Create and Craft and its associated brands won in nine categories at the 2017 International Craft Awards including; Best TV Shopping Channel For Crafts, Best Craft Website, Best Craft Blog, Best for Quality and Best for Customer Service.
US customers access Create and Craft via its dedicated channel on Dish TV channel 221, Roku, Apple TV, Amazon Fire, Android or Apple apps via createandcraft.com 24hrs a day.
UK customers access Create and Craft via Freeview channel 23, Sky channel 683, Freesat 813, Virgin 748, Apple TV, Amazon Fire, Android or Apple apps and via createandcraft.com