As part of their partnership with industry leading distributors Personal Impressions, Create and Craft are excited to be welcoming the Mod Podge brand back to the channel this month, launching with a show on Wednesday 21st March.
Mod Podge is recognised as one of the best all-in-one glue, sealer and finisher products on the market. The ultimate in convenience, Mod Podge has been loved by crafters of all ages for its flexibility, versatility and supreme ease of use since 1967. Best of all, its water based formula means that it is perfect for young crafters and easy to clean up once they have finished creating.
The Mod Podge brand is part of the Plaid group. Plaid is one of the world’s largest, most diverse manufacturers of creative do-it-yourself products. Their product innovation and dedication to the ever-changing needs of their consumers have made the Plaid product range amongst the most recognised craft brands worldwide.
Lindsay-Jane Vines, Create and Craft Managing Director, commenting said; “We’re so excited to be bringing the Plaid product range back to Create and Craft this spring as part of our partnership with Personal Impressions. Mod Podge is one of the most iconic adhesive brands in the market worldwide and is recognised for its versatility across a whole range of different crafting projects. For their return to their channel this month, we have organised an extra special show where we’ll be demonstrating to our customers the top 10 uses for Mod Podge in just one hour- it definitely won’t be one to miss!”
Stay tuned for more news on brand launches from Personal Impressions and more.
Notes to Editors –
Create and Craft, part of the Ideal Shopping Direct Group, is an award winning multi – channel craft retailer. Create and Craft broadcasts live on TV and online in the UK and US to over 70 million homes. It offers paper craft, jewelry, sewing, cake decorating and knitting products. Create and Craft is part of Ideal Shopping Direct Limited, one of the UK’s leading multi-channel home shopping retailers with a growing team of 700 based in Peterborough, UK. Ideal Shopping Direct is the most prolific broadcaster of live television in the UK and the No1 direct retailer in craft in the UK. Create and Craft and its associated brands won in nine categories at the 2017 International Craft Awards including; Best TV Shopping Channel For Crafts, Best Craft Website, Best Craft Blog, Best for Quality and Best for Customer Service.
US customers access Create and Craft via its dedicated channel on Dish TV channel 221, Roku, Apple TV, Amazon Fire, Android or Apple apps via createandcraft.com 24hrs a day.
UK customers access Create and Craft via Freeview channel 23, Sky channel 674, Freesat 813, Virgin 748, Apple TV, Amazon Fire, Android or Apple apps and via createandcraft.com
About Personal Impressions
Personal Impressions parent company E M Richfords Ltd celebrates 140 years in business this year (established 1878). They are one of the UK’s leading brand managers/wholesalers/distributors in the arts and crafts industry, specialising in papercrafts, card-making, scrapbooking and journaling. Personal Impressions are proud to represent over 70 brands from global, recognisable brands to small, niche and new. Their sister company, Country Love Crafts (based in a different part of the UK) specialises in an assortment of ready-to-decorate craft shapes and decorating products from papier-mache to wood; from pottery to polystyrene; from acrylic paint to decoupage supplies and from varnishes to ceramic pottery kilns. Combined, both organisations provide a vast product offering of over 35,000 products covering multiple genres within the arts and crafts industry.
For further details on the Create and Craft and Personal Impressions partnership: www.idealshoppingdirect.co.uk/create-and-craft-partnership-personal-impressions