Ideal Shopping Direct Plc launched into the TV shopping market in 2000, and owns three TV home shopping channels: Ideal World, Create and Craft and Ideal Vitality. The first channel launched was Ideal World in 2000, Create and Craft followed in 2003 and Ideal Vitality in 2004.

Ideal Shopping Direct Plc was successfully floated in 2000 on the Alternative Investment Market (AIM).

Ideal World specialises in innovative products with a story to tell, across the categories of fashion, health & beauty, jewellery, leisure, craft, homewares and technology. Ideal World home shopping avoids queuing in-store and carrying heavy shopping items home - it's the clever way to shop! Fourteen presenters reflect the channel's motto: "Family, Friendship and Fun!"

Ideal World is broadcast 24 hrs a day, 7 days a week, 365 days a year (live between 9am - 1am). Ideal World is supported by the website www.idealworld.tv giving full product information and offering customers an alternative route to telephone ordering (both automated - In First - and in-person telephone options are available).

Create and Craft is the craft makers' dream channel, the only channel fully dedicated to crafting. Devoted to a wide range of craft pursuits and hobbies including all the essentials and specialist materials needed for card making, drawing, painting, needlecraft, embroidery, rubber stamping, scrap-booking, decoupage, pinflair and encaustic art.

Create and Craft is broadcast 24 hrs a day, 7 days a week, 365 days a year. Create and Craft is supported by the website www.createandcraft.com giving full product information and offering customers an alternative route to telephone ordering.

The unique Create and Craft Club offers members 10% off all products purchased on-line, and a unique bi-monthly online magazine with video project demonstrations and a dedicated member customer service team.

For any further details please contact our PR Agency:

Sue Reay
Golley Slater
B Floor
Milburn House
Dean Street
Newcastle upon Tyne
NE1 1LE
+44 (0)191 245 9020