Trading Update For the 21 weeks ended 30 May 2010 15th June 2010
Further to the trading update provided on 23 March 2010 at the preliminary results announcement, Ideal Shopping Direct today announces strong trading for the 21 weeks ending 30 May 2010.
Ideal Shopping Direct Plc -Annual Report and Accounts 2009 17th May 2010
Ideal Shopping Direct Plc is a leading multi-channel
retailer, selling products to consumers via its
television shopping channels and the internet.
Notice of Preliminary Results 25th Febuary 2010
Ideal Shopping Direct, a leading operator of TV and internet
shopping channels, will announce its preliminary results, for
the 53 weeks to 3 January 2010, on Tuesday 23 March 2010.
In 2008 the UK television shopping market generates sales of approximately £1.4 billion at retail sales value (source: Electronic Retailers Association), of which we have about 6%.
The market is driven primarily by consumers gaining access to TV shopping channels as they switch from analogue to digital television. At the end of June 2009, 23 million homes, 89.8% of all UK households, had access to digital TV ( source: Ofcom ).By 2012 when the analogue signal is switched off, all UK households must have Freeview, satellite or cable television.
Freeview is the most widely available platform, with over 71% of households having at least one Freeview TV.
Internet sales
By the end of March 2009, 68 per cent of UK homes had a broadband connection – up from 58 per cent the previous year (source: Ofcom). Mobile broadband connections are also growing strongly, with 10% of households now having a mobile broadband connection.
In 2008 on-line sales grew by 25% to £18.4 billion, 6.4% of retail spend, and is estimated to account for 10% of retail spend by 2013 (source: Datamonitor/ Verdict). The growth of the online population tends to match the demographics of our existing customer base. Our internet sales in 2008 were £22.7m and we see this as a significant area of future growth.
Craft market
We estimate that the market for craft products exceeds £2 billion at retail sales value in the UK, this is only half the size of the US market on a per capita basis. We are one of the four main players in a very fragmented market and with the ageing population we see this as a major opportunity for growth.
