Introduction

Ideal Shopping Direct Plc (Ideal) has been listed on the Alternative Investment Market (AIM) in London since 2000, and in 2005 was AIM company of the year. It is the UK's only quoted TV shopping company.

Ideal is one of the UK's leading TV home shopping retailers. It operates four TV channels ('Ideal World', 'Ideal Extra', 'Ideal & More' and 'Create and Craft'). Ideal World is on Sky, Freeview, Freesat and Virgin. Create and Craft is on Sky, Freeview and Freesat. Ideal Extra is on Sky and Freeview. Ideal & More is on Sky, Freeview and Freesat. For more information see the 'About us' section.

This section contains the information required by Rule 26 of the AIM Rules for Companies and was last updated on 9th July 2010.

The Board

The Board comprises two executive Directors and three non-executive Directors. Details of the Directors are set out in the 'About us' section, and of the operation of the Board and its Committees are set out in the 'Governance' section.

Investors contact
Buchanan Communications
Richard Darby / Nicola Cronk / Miranda Higham

+ 44 (0)20 7466 5000

richardd@buchanan.uk.com

Ideal Shopping Direct Plc
01733 316203
Mike Hancox

Contact regarding Investor Relations, email ir@idealshoppingdirect.co.uk

Bankers
The Royal Bank of Scotland Plc
2nd Floor
152 Silbury Boulevard
Milton Keynes
MK9 1LT

Broker and Nominated Adviser
Fairfax IS PLC
46 Berkeley Square
Mayfair
London
W1J 5AT

Ewan Leggat
020 7460 4392
email: Eleggat@fairfaxis.com

Registrar
Capita IRG plc
Bourne House
34 Beckham Road
BECKENHAM
Kent
BR3 4TU

0871 664 0300 (calls charged at 10p per minute plus network extras)
www.capitaregistrars.com

Company Registration Number
01534758

Country of Incorporation and main place of operation
England and Wales

Registered Office
Ideal Home House

Newark Road
PETERBOROUGH
Cambridgeshire
PE1 5WG

Auditors
KPMG
2 Cornwall Street
Birmingham
B3 2DL