Introduction

Ideal Shopping Direct Plc (Ideal) has been listed on the Alternative Investment Market (AIM) in London since 2000, and in 2005 was AIM company of the year. It is the UK's only quoted TV shopping company.

Ideal is one of the UK's leading TV home shopping retailers. It operates three TV channels ('Ideal World', 'Ideal Vitality' and 'Create and Craft') which are broadcast on on Sky, with Ideal World also broadcast on the rapidly expanding Freeview platform and on Virgin. For more information see the 'About us' section.

This section contains the information required by Rule 26 of the AIM Rules for Companies and was last updated on May 13th 2008.

The Board

The Board comprises two executive Directors and three non-executive Directors. Details of the Directors are set out in the 'About us' section, and of the operation of the Board and its Committees are set out in the 'Governance' section.

Investors contact
Richard Darby / Nicola Cronk
Buchanan Communications
+ 44 (0)20 7466 5000

nicolac@buchanan.uk.com

Ideal Shopping Direct plc
08700 780 704
Andrew Fryatt, CEO

Contact regarding Investor Relations, email ir@idealshoppingdirect.co.uk

Bankers
Barclays Bank plc
Church Street
PETERBOROUGH
PE1 IE2

Nominated Advisors, Brokers and Financial Advisors
Numis Securities Limited
10 Paternoster Square
London
EC4M 7LT

020 7260 1000
Michael Meade

Registrar
Capita IRG plc
Bourne House
34 Beckham Road
BECKENHAM
Kent
BR3 4TU

0871 664 0300 (calls charged at 10p per minute plus network extras)
www.capitaregistrars.com

Company Registration Number
01534758

Country of Incorporation and main place of operation
England and Wales

Registered Office
Ideal Home House

Newark Road
PETERBOROUGH
Cambridgeshire
PE1 5WG

Auditors
Grant Thornton UK LLP
Register Auditor
Chartered Accountants
Grant Thornton House
Kettering Parkway
KETTERING
Northants
NN15 6XR