Multi-channel home shopping retailer, Ideal Shopping Direct, have partnered with ITV to broadcast live shopping hours from Ideal World, on ITV1 from August 1st 2019.
Integrated producer broadcaster ITV’s vision is to be, ‘more than TV’, building upon ITV’s unique and winning combination of creativity and commercial strength, driven by investment in data and technology. This partnership will allow Ideal Shopping Direct the opportunity to broaden the reach of its two flagship brands, to a new audience.
Jamie Martin, CEO, Ideal Shopping Direct, commented: “ITV 1 is the premiere and market leading entertainment channel in the UK and I am delighted that Ideal World and Create and Craft will be broadcast on the number 1 TV channel in the UK. Ideal World and Create and Craft will be the first TV shopping channel in the UK to broadcast in true High Definition as specified by Sky and the multi-million pound investment in HD equipment is all part of Ideal Shopping Direct’s multi-channel retail strategy as the company navigates the digital waters of media proliferation.”
Ideal Shopping Direct will be simulcasting broadcasts to ITV, nightly between midnight and 3am from 1st August 2019.
Notes to Editors –
Ideal Shopping Direct Limited is one of the UK’s leading multi-channel home shopping retailers, selling via our TV channels and the internet.
We are a vibrant company, selling a range of general merchandise; everything from products for the home and garden, to kitchen and technology goods, through to health and beauty and craft buys.
Our flagship TV channel is Ideal World (Sky, Freeview, Freesat and Virgin), supported by three other channels – Create and Craft (Sky Freeview and Freesat), Ideal Extra (Sky and Freesat)
About Ideal World
Ideal World is part of the Ideal Shopping Direct Group and is the company’s flagship channel. Ideal World is the home of TV shopping, offering hundreds of brands across categories fashion, beauty, home, garden and tech.
UK customers access Ideal World via Freeview channel 22, Sky channel 664, Freesat 812, Virgin 747 or via www.idealworld.tv/
About Create and Craft TV
Create and Craft, part of the Ideal Shopping Direct Group, is an award winning multi – channel craft retailer. Create and Craft broadcasts live on TV and online in the UK and US to over 70 million homes. It offers paper craft, jewellery, sewing, cake decorating and knitting products. Create and Craft is part of Ideal Shopping Direct Limited, one of the UK’s leading multi-channel home shopping retailers with a growing team of 700 based in Peterborough, UK. Ideal Shopping Direct is the most prolific broadcaster of live television in the UK and the No1 direct retailer in craft in the UK. Create and Craft won GOLD in seven categories at the 2016 International Craft Awards including; Best TV Shopping Channel for Crafts, Best for Quality, Best for Customer Service, Best Website, and Best on-line shop. In July 2018, the business was acquired by Aurelius Alpha Limited, a subsidiary of Aurelius Equity Opportunities SE & Co. KGaA
US customers access Create and Craft via its dedicated channel on Dish TV channel 221, Roku, Apple TV, Amazon Fire, Android or Apple apps via createandcraft.com 24hrs a day.
UK customers access Create and Craft via Freeview channel 23, Sky channel 683, Freesat 813, Virgin 748, Apple TV, Amazon Fire, Android or Apple apps and via createandcraft.com