Ideal Shopping Direct provides 400 m metres of fabric and sewing materials to local PPE-making initiative
Ideal Shopping Direct announce the appointment of Kristine Kirby as the new Chief Executive Officer at Deramores. Kristine’s career has included E Commerce & Multichannel Director roles at Hackett, Lipsy, Monsoon Accessorize, Fat Face and also MD Europe with zulily.
Deramores is part of Ideal Shopping Direct and is the UK’s number one online retailer of knitting yarn, wool, patterns, needles and other knitting and crochet accessories. Founded in 2010, Deramores stocks the biggest range of knitting yarn and patterns in the UK with over 100,000 items from leading brands, including Sirdar, King Cole, Stylecraft and Rowan yarn.
Mike Hancox, CEO Ideal Shopping Direct said: “Kristine is one of the top digital talents in Europe and her passion for knitting is infectious. She set up, ran and sold a knitting business in the USA, is herself a keen knitter and she will be a great advocate of the Deramores brand. We could not have attracted a more suitable candidate to the role of CEO and her track record speaks volumes. I am excited that she will be joining us to oversee our website developments.”
Kristine commented: “I am delighted to be joining the team. The business is growing and well positioned in the market and it is definitely an exciting time to join. I am genuinely passionate about knitting and this is a dream role for me, where I can combine this passion with my digital experience and customer focus and to make Deramores the go-to site for all things knitting related.”
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