Create and Craft, the UK’s leading multi-channel craft home shopping retailer, are excited to announce that the award-winning scrapbook and paper crafting company Graphic 45 will be returning to the channel this Spring. This move is part of Create and Craft and industry leading brand managers and distributors Personal Impressions’ recent partnership.
Graphic 45 offer vintage inspired crafting products that capture the flamboyant style of the 1920’s and 30’s – with vibrant colour, irresistible texture and imaginative design to create products with decades-old appeal that’s both fresh and familiar. Their products inspire papercrafters, with their diverse uses in scrapbooking card making and home decor project.
Lindsay-Jane Vines, Create and Craft Managing Director, commenting said; “We’re thrilled to be working with Personal Impressions to manage the return of this much-loved brand to the channel. The Graphic 45 product range is renowned for its innovative designs as well as its high quality products, making them the perfect fit for our ever expanding product line-up here at Create and Craft”.
Stay tuned for more news on brand launches from Personal Impressions and more.
Notes to Editors –
Create and Craft, part of the Ideal Shopping Direct Group, is an award winning multi – channel craft retailer. Create and Craft broadcasts live on TV and online in the UK and US to over 70 million homes. It offers paper craft, jewelry, sewing, cake decorating and knitting products. Create and Craft is part of Ideal Shopping Direct Limited, one of the UK’s leading multi-channel home shopping retailers with a growing team of 700 based in Peterborough, UK. Ideal Shopping Direct is the most prolific broadcaster of live television in the UK and the No1 direct retailer in craft in the UK. Create and Craft and its associated brands won in nine categories at the 2017 International Craft Awards including; Best TV Shopping Channel For Crafts, Best Craft Website, Best Craft Blog, Best for Quality and Best for Customer Service.
US customers access Create and Craft via its dedicated channel on Dish TV channel 221, Roku, Apple TV, Amazon Fire, Android or Apple apps via createandcraft.com 24hrs a day.
UK customers access Create and Craft via Freeview channel 23, Sky channel 674, Freesat 813, Virgin 748, Apple TV, Amazon Fire, Android or Apple apps and via createandcraft.com
About Personal Impressions
Personal Impressions parent company E M Richfords Ltd celebrates 140 years in business this year (established 1878). They are one of the UK’s leading brand managers/wholesalers/distributors in the arts and crafts industry, specialising in papercrafts, card-making, scrapbooking and journaling. Personal Impressions are proud to represent over 70 brands from global, recognisable brands to small, niche and new. Their sister company, Country Love Crafts (based in a different part of the UK) specialises in an assortment of ready-to-decorate craft shapes and decorating products from papier-mache to wood; from pottery to polystyrene; from acrylic paint to decoupage supplies and from varnishes to ceramic pottery kilns. Combined, both organisations provide a vast product offering of over 35,000 products covering multiple genres within the arts and crafts industry.
For further details on the Create and Craft and Personal Impressions partnership: