Ideal Shopping Direct - Financial Calendar

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Preliminary Results
7th Apr 2008
Ideal Shopping Direct PLC Annual Report 2007

Preliminary Results
4th Mar 2008
Ideal Shopping Direct, a leading operator of TV and internet shopping channels, is today providing its preliminary results for the 52 weeks ended 30 December 2007.

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Current number of shares in
issue: 29,663,505

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Financial Calendar

2008
( All dates subject to change) Final results announcement Annual report issued Annual general meeting Ex dividend date for final dividend Record date for final dividend Payment date for final dividend Half year end Half year end results announcement Ex dividend date for interim dividend Record date for interim dividend Financial year end Date of payment of interim dividend	w/c 3 March 28 March 7 May 4 June 6 June 27 June 29 June w/c 3 September 3 December 5 December 28 December 30 December
2007
Final 2006 results announcement Annual report issued Annual general meeting Ex dividend date for final dividend Record date for final dividend Payment date for final dividend Interim results announcement Ex dividend date for interim dividend Record date for interim dividend Date of payment of interim dividend Financial year end	5 March 5 April 1 May 9 May 11May 8 June 6 September 19 September 21 September 19 October 30 December

Our Commercial Brands: Ideal World | Ideal Vitality | Create and Craft | Create and Craft Wholesale