Paul Wright – Non-Executive Chairman

Paul is a co-founder of the Company. Prior to forming the Company he gained valuable experience in the fast-moving consumer goods industry, having begun his career running the Hong Kong office of Reed International, selling printing and graphic arts equipment to the local market.

In 1980, he founded Wrightway Marketing with Val Kaye, initially as a marketing consultancy, which went on to develop into a successful mail order business.

In 2000, after seeing the potential of TV shopping, Wrightway Marketing changed its name to Ideal Shopping Direct, was listed on the AIM market and then launched Ideal World.

Paul was Chief Executive Officer until 2005 (having also acted as Chairman from 2001 until 2004). He held the post of Executive Deputy Chairman until March 2006 when he became Non-Executive Director. He resigned from this role in May 2007.

He was reappointed as Non-executive Chairman in February 2009.

He is Chairman of the Nominations Committee and Remuneration Committee and a member of the Audit Committee.

Val Kaye – Non-Executive Director

Val is a co-founder of the Company. Prior to its formation she held senior sales promotional roles at Bowater Scott and Dorland Advertising.

She actively managed the Company with Paul Wright as an executive director until May 2005, when she became a non-executive Director. She resigned from this role in June 2007 and was reappointed as non-executive Director in February 2009.

She is a member of the Nominations Committee, Remuneration Committee and Audit Committee.

Michael Hancox – Chief Executive Officer

Michael joined the Board on 3 November 2008 as Chief Executive Officer. He has a strong background in retail, and was Chief Executive of Otto UK - the world’s largest home shopping retailer - where he was responsible for operations in the UK, Ireland and Spain. During his time there he led a significant turnaround in the business’s profitability. Prior to this, he was Chief Operating Officer of Littlewoods Shop Direct Group. Michael has also held other senior positions including Chief Executive of Shop Direct and Finance Director at ARG Equation, a division of GUS plc.

Michael is a non executive director of Manchester Airport Group plc and a Fellow of Chartered Institute of Management Accountants and is also a director of Character World Limited.

Ian Jebson  FCA – Financial Director

Ian was appointed to the Board as Finance Director on 1 March 2009. Ian qualified with KPMG, and has worked across a number of sectors including retail and consumer products both in the corporate and private equity environment. He joined the Company from Charles Tyrwhitt, the mail order, retail and internet business, where he has been Finance Director since 2006. Prior to Charles Tyrwhitt, Ian was Group Finance Director at Littlewoods Shop Direct Group, and previously held a number of senior management positions including Group Finance Director of UKS Group Limited and Chief Operating Officer of Vax Group.

Graham Cole - Non-Executive Director

Graham joined the Board on 1 July 2009.

Graham, a qualified accountant (FCA), brings to the role many years of experience of corporate governance and management. He specialises in advising growth companies and has been involved in over 60 public flotations in the UK and Europe.

As a director of Beeson Gregory (now Evolution), a European investment bank from 1995 he was involved with capital raising and growth strategies for a wide variety of domestic and European companies, and has continued to advise public and private companies. Graham was also a co-founder and member of the excecutive committee of CISCO (City Group for Smaller Companies), now QCA (Quoted Companies Alliance)

Graham is a member of the Nominations Committee and Remuneration Committee and is Chairman of the Audit Committee.