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Create and Craft, the UK’s leading multi-channel craft home shopping retailer, are excited to be welcoming DaliART to the channel as part of their partnership with industry leading distributors Euro Crafty Limited. DaliART is Euro Crafty founder Dalvinder Graham (Dali)’s own brand and will be launching on the channel on Thursday 24th May, kicking off Create and Craft’s New and Exclusive Event.
DaliART is a brand known for its quality craft supplies including; stencils, stamps, masks, paints, inks, micas, glitter and craft essentials for the experienced or novice crafter. The company’s aim is to bring unique high-quality products to the crafting market place at a great price, available to crafters of all levels, ages and backgrounds, encouraging them to actively participate and express themselves through creativity. Dali has a specialism in mixed- media, and is bringing her range to Create and Craft in order to educate and inspire a much bigger crafting audience about the joys of mixed-media crafting.
Dali Graham, commenting on the inspiration behind the DaliART range said; “ Having already crafted for a number of years, DaliART came about from me wanting to bring my own ‘East meets West’ range to the market, taking inspiration from Indian colours, textures, designs and my own heritage. There wasn’t anything else on the market at that time which really reflected that style, and designs such as my henna butterfly have become some of my most popular with the crafting community. I am so excited to be bringing my own brand, along with many other Euro Crafty suppliers to Create and Craft this May”.
Stay tuned over the coming days for more news on the Create and Craft and Euro Crafty partnership, including launches from Stamperia, Pentart, PipART and Sospeso Trasparente.
Notes to Editors –
Create and Craft, part of the Ideal Shopping Direct Group, is an award winning multi – channel craft retailer. Create and Craft broadcasts live on TV and online in the UK and US to over 70 million homes. It offers paper craft, jewelry, sewing, cake decorating and knitting products. Create and Craft is part of Ideal Shopping Direct Limited, one of the UK’s leading multi-channel home shopping retailers with a growing team of 700 based in Peterborough, UK. Ideal Shopping Direct is the most prolific broadcaster of live television in the UK and the No1 direct retailer in craft in the UK. Create and Craft and its associated brands won in nine categories at the 2017 International Craft Awards including; Best TV Shopping Channel For Crafts, Best Craft Website, Best Craft Blog, Best for Quality and Best for Customer Service.
US customers access Create and Craft via its dedicated channel on Dish TV channel 221, Roku, Apple TV, Amazon Fire, Android or Apple apps via createandcraft.com 24hrs a day.
UK customers access Create and Craft via Freeview channel 23, Sky channel 683, Freesat 813, Virgin 748, Apple TV, Amazon Fire, Android or Apple apps and via createandcraft.com
About Euro Crafty Limited
https://www.eurocrafty.co.uk/ Euro Crafty is the brainchild of Dalvinder Graham (Dali) and Paul Griffin. Dali has an Applied Chemisty Degree and has spent 30 year in the Pharmaceutical Industry with her first job developing paints for ICI. Then her hobby turned into her business; DaliART. Paul has 25+ years experience in sales and marketing with IBM, Toshiba, Dell and an host of SME organisations. The combination of business acumen and creativity has led to Euro Crafty having a unique perspective on value for money, uniqueness of products and robust supply chains which means that crafters have access to different products from global companies. The company is now uniquely positioned to provide a variety of craft products, including a specialised mixed-media range to retailers across the UK and beyond.
For further details on the Create and Craft and Euro Crafty LTD partnership:
www.idealshoppingdirect.co.uk/create-and-craft-announces-partnership-with-euro-crafty-limited
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