Global leader in TV and Ecommerce creative retail, Create and Craft, has today announced the launch of their digital platform strategy extending the channel’s reach in the UK and US markets. Create and Craft is now available on Apple TV, Amazon Fire and Roku (US Only).
This initial launch of OTT services will deliver the channel’s 24 hour programming and be followed shortly by catch-up and other user options.
Tony Sheridan, CEO at Create and Craft said; “We are really excited about this next stage in the development of Create and Craft. OTT digital platforms such as Apple TV, Amazon Fire and Roku are soaring in popularity and it is important as an omni-channel retailer we give our current customer a choice of how they come to watch and engage with us as well as extending our offering to millions of additional customers across the UK and US.
“This move offers viewers more ways to discover Create and Craft’s unique programming, crafting experts and vast array of crafting merchandise.”
Notes to Editors:
Create and Craft, part of the Ideal Shopping Direct Group, is an award winning multi – channel craft retailer. Create and Craft broadcasts live on TV and online in the UK and US to over 70 million homes. It offers paper craft, jewellery, sewing, cake decorating and knitting products. Create and Craft is part of Ideal Shopping Direct Limited, one of the UK’s leading multi-channel home shopping retailers with a growing team of 700 based in Peterborough, UK. Ideal Shopping Direct is the most prolific broadcaster of live television in the UK and the No1 direct retailer in craft in the UK. Create and Craft won GOLD in the International Craft Awards for the Best TV Shopping Channel, Best Website, and Best on-line shop. In September 2015, the business was acquired by US private equity firm Blackstone.
US customers access Create and Craft via its dedicated channel on Dish TV channel 221, Roku, Apple TV, Amazon Fire, Android or Apple apps via createandcraft.com 24hrs a day.
UK customers access Create and Craft via Freeview channel 23, Sky channel 674, Freesat 813, Virgin 748, Apple TV, Amazon Fire, Android or Apple apps and via createandcraft.com