Create and Craft, the award winning multi – channel craft retailer, are delighted to report the success of their new Maker Rewards loyalty programme which launched in March 2018.
Since its launch, Create and Craft have seen a GROWTH OF 50% in their top tier Members surpassing all expectations. Impressively these core crafters are already spending more, with their Average Order Frequency increasing by 22%. This further demonstrates that Create and Craft’s top tier customers are highly engaged in this programme and the added value the Maker Reward Scheme brings to their shopping and crafting experience. Engagement has been beneficial for new and existing customers, with well over a whopping 100,000 members in the Maker Rewards scheme already. The success of this loyalty programme is clear to see and Create and Craft are confident in its ongoing growth.
Rachel Newsome, Create and Craft Loyalty Programme Manager, commenting on the success of the scheme said; “We are delighted to see that our customers are as excited about our Maker Reward scheme as we are, with the results of the past 4 months far exceeding all of our expectations. Rewarding our customers for their loyalty has always been something at the heart of what we do at Create and Craft, something which we have built our celebrated Create and Craft Club community on.”
Notes to Editors –
Create and Craft, part of the Ideal Shopping Direct Group, is an award winning multi – channel craft retailer. Create and Craft broadcasts live on TV and online in the UK and US to over 70 million homes. It offers paper craft, jewelry, sewing, cake decorating and knitting products. Create and Craft is part of Ideal Shopping Direct Limited, one of the UK’s leading multi-channel home shopping retailers with a growing team of 700 based in Peterborough, UK. Ideal Shopping Direct is the most prolific broadcaster of live television in the UK and the No1 direct retailer in craft in the UK. Create and Craft and its associated brands won in nine categories at the 2017 International Craft Awards including; Best TV Shopping Channel For Crafts, Best Craft Website, Best Craft Blog, Best for Quality and Best for Customer Service.
US customers access Create and Craft via its dedicated channel on Dish TV channel 221, Roku, Apple TV, Amazon Fire, Android or Apple apps via createandcraft.com 24hrs a day.
UK customers access Create and Craft via Freeview channel 23, Sky channel 683, Freesat 813, Virgin 748, Apple TV, Amazon Fire, Android or Apple apps and via createandcraft.com
About Maker Rewards:
Reward Points are given based on every £/$1 spent. Customers can earn Reward Points every time they shop with Create and Craft and if they provide their date of birth, they will receive bonus Reward Points as a birthday gift to celebrate. The three levels of the programme are Maker Rewards Member; free to join for all customers of Create and Craft they receive 10 reward points for ever £/$ spent, Create and Craft Club Member; £20 to join gaining them 10% discount off all purchases plus receive 25% more points per spend than regular Maker Rewards Member alongside a number of other Club member benefis including a quarterly magazine and exclusive content and offers, or Diamond Club Member; the top tier of customer who alongside receiving all the perks of being a Create and Craft Club Member receive 50% more points per spend than regular Maker Rewards Member plus a FREE pair of tickets to ALL Crafting Live events and other exclusive perks.