Ideal Shopping Direct provides 400 m metres of fabric and sewing materials to local PPE-making initiative
Create and Craft are excited to report they have seen Rare Earth go from strength to strength since the brand’s launch in December 2016. The past year has seen Rare Earth sales increase by 31% YTD.
From Create and Craft’s own Innovation Hub, Rare Earth’s aim was to bring our customers a compelling and innovative range of stamps, inks, tools and accessories to fulfil the demand the stamping on the channel. 2018 sales have been so strong that Create and Craft are already about to surpass the profit achieved in the whole of 2017 by the end of October this year.
Create and Craft Buyer, Sam Gollings commented on Rare Earth’s success, saying; “Some of the key lines and products that I am most excited to have launched have been our range of stunning A4 stamps from our designer Anna Higginbottom giving our customers outstanding value for money, high detailed designs and fantastic quality stamps.
“I am also proud to have launched our own range colour mediums including blending inks, watercolour concentrate & Reaction Inks that react with water for some super fun effects. To go alongside these essentials we have also launched our own range of tools including some high quality dusting brushes and Load N Fold Stamping Tool. We have sold over 6000 units of our Load N Fold tool and over 5000 Dusting Brushes! And with high rated reviews on our website this range has quickly become a customer favourite.”
Speaking on what we can expect to see from the brand next, Sam added; “Next Year you can expect more stamps, more must have tools and more innovation. The plan is to have a compelling range that is always available along with projects, FAQ’s and how to’s so customers can always come back to top up on their favourite products and be inspired to craft more!”
With more exciting new product launches planned for Rare Earth, this brand is one with infinite growth potential going into 2019 and beyond.
Notes to Editors –
Create and Craft, part of the Ideal Shopping Direct Group, is an award winning multi – channel craft retailer. Create and Craft broadcasts live on TV and online in the UK and US to over 70 million homes. It offers paper craft, jewelry, sewing, cake decorating and knitting products. Create and Craft is part of Ideal Shopping Direct Limited, one of the UK’s leading multi-channel home shopping retailers with a growing team of 700 based in Peterborough, UK. Ideal Shopping Direct is the most prolific broadcaster of live television in the UK and the No1 direct retailer in craft in the UK. Create and Craft and its associated brands won in nine categories at the 2017 International Craft Awards including; Best TV Shopping Channel For Crafts, Best Craft Website, Best Craft Blog, Best for Quality and Best for Customer Service.
US customers access Create and Craft via its dedicated channel on Dish TV channel 221, Roku, Apple TV, Amazon Fire, Android or Apple apps via createandcraft.com 24hrs a day.
UK customers access Create and Craft via Freeview channel 23, Sky channel 683, Freesat 813, Virgin 748, Apple TV, Amazon Fire, Android or Apple apps and via createandcraft.com
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