Create and Craft are excited to report they have seen Fleurs take the craft industry by storm, with over 40,000 product units sold since the brand’s launch in December 2016. The past year has seen Fleurs sales increase by 145% YTD.
The concept of the Fleurs range is to enable crafters to create beautiful dimensional flowers in gorgeous vibrant colours, using their specially designed collection of foam, dies and tools. Designed with practicality in mind, their high-quality foam sheets easily fits through table-top cutting machines, and are moldable and pliable – without being heated. Alongside this, the brand new technology of their edge to edge dies makes sure crafters are able to make the most intricate flower designs possible.
Create and Craft Buyer, Sam Gollings commenting on Fleurs said; “This is a fantastic range that everyone loves… Who doesn’t love a flower? Especially if it’s made by hand? Our aim has always been to give our customers the ability to affordably create flowers at home to co-ordinate with their own projects. As we introduce more and more to this exciting range, our objective is to give the customer high quality products that will allow them to create stunning flowers at an affordable price. In terms of future plans for the brand, we are already working on more dies, more foam and more papers, changing colours as trends and seasons change. Plus we are working on a new collection that will take making high quality flowers at home to the next level!”
Stay tuned for more news from Fleurs and Create and Craft’s other brands and product launches.
Notes to Editors –
Create and Craft, part of the Ideal Shopping Direct Group, is an award winning multi – channel craft retailer. Create and Craft broadcasts live on TV and online in the UK and US to over 70 million homes. It offers paper craft, jewelry, sewing, cake decorating and knitting products. Create and Craft is part of Ideal Shopping Direct Limited, one of the UK’s leading multi-channel home shopping retailers with a growing team of 700 based in Peterborough, UK. Ideal Shopping Direct is the most prolific broadcaster of live television in the UK and the No1 direct retailer in craft in the UK. Create and Craft and its associated brands won in nine categories at the 2017 International Craft Awards including; Best TV Shopping Channel For Crafts, Best Craft Website, Best Craft Blog, Best for Quality and Best for Customer Service.
US customers access Create and Craft via its dedicated channel on Dish TV channel 221, Roku, Apple TV, Amazon Fire, Android or Apple apps via createandcraft.com 24hrs a day.
UK customers access Create and Craft via Freeview channel 23, Sky channel 683, Freesat 813, Virgin 748, Apple TV, Amazon Fire, Android or Apple apps and via createandcraft.com