Create and Craft, the UK’s leading multi-channel craft home shopping retailer, are thrilled to report the continued success that supplier brand Dreamees has seen with the company in 2018. Working closely together over the past year, Dreamees’ sales on the channel have seen 42% growth YTD.
Dreamee’s relationship with Create and Craft began with 15 year old designer Hayley Bignall getting in contact with the channel, wanting to work with them as part of their incubator programme to develop fledgling companies in the creative industry. Mother and daughter combo Hayley and Carol first made it on to the channel back in 2013 with a core range of stamps, CD Roms and embellishments, and since then have grown their range to cover a much larger spectrum of crafting products including dies, ink pads, pens and more.
Commenting on the brands growth, Create and Craft buyer Michelle Tindall said; “We are so pleased to have seen the Dreamees brand develop and grow with us, starting off as one of our smallest suppliers with only a couple of hours on air every month, and now growing to regular weekly slots with over 26,500 products sold with us this year already. Dreamees are a customer favourite, and we can’t wait to bring even more exciting new product strands to the channel later on in the year”.
Hayley Bignall, Dreamees founder said of company’s relationship with the channel;“’We’ve had an amazing growth with Create & Craft over the past 4 and a half years and hope to continue to go from strength to strength. In order to keep up with the demand from Create & Craft customers, we’ve invested in even more machinery, developed product ranges and increased productivity in the process. The relationship we have has enabled us to move into larger business premises which is now home to our Dreamees showroom, open to the public every day of the week. We’re immensely proud of our growth as a company and wouldn’t have been able to achieve half as much without our relationship with Create & Craft”.
With even more exciting product launches in the pipelines for the Dreamees range for the remainder of 2018 and beyond, Create and Craft expect this growth to steadily continue into 2019 and beyond.
Notes to Editors –
Create and Craft, part of the Ideal Shopping Direct Group, is an award winning multi – channel craft retailer. Create and Craft broadcasts live on TV and online in the UK and US to over 70 million homes. It offers paper craft, jewelry, sewing, cake decorating and knitting products. Create and Craft is part of Ideal Shopping Direct Limited, one of the UK’s leading multi-channel home shopping retailers with a growing team of 700 based in Peterborough, UK. Ideal Shopping Direct is the most prolific broadcaster of live television in the UK and the No1 direct retailer in craft in the UK. Create and Craft and its associated brands won in nine categories at the 2017 International Craft Awards including; Best TV Shopping Channel For Crafts, Best Craft Website, Best Craft Blog, Best for Quality and Best for Customer Service.