Create and Craft are thrilled to announce their latest craft licensing partnership coming this Autumn as they bring the world of Aardman to life through several collections of craft products themed around the iconic Aardman characters.
The first of these craft collections will kick off 26th November 2018 and will be based around Wallace & Gromit – A Grand Day Out. Products from the range will include; Metal dies, character paper pads, stamp sets, screen printing screens and more. All of the dies from the range have been made using the most detailed die technology. The dies incorporate essential detail, to enable crafters to get the truest likeness to each character possible through precision cutting. Using these alongside the coordinating paper pads and stamp sets enables both beginners and experienced crafters to create the same professional results. This collection will also include screens which work with the hugely popular Screen Sensation product range so crafters can create their very own printed designs from T-shirts to home décor. Following on from Wallace & Gromit – A Grand Day Out, Create and Craft will be launching a Shaun the Sheep collection as well as a whole host of other Aardman character launches set to come to the channel in the months to follow.
Stephanie Weightman, Product Creative Director at Create and Craft said “Here at Create and Craft we are thrilled about this new partnership which enables us to bring Aardman to the world of craft. These iconic characters, from Wallace & Gromit to Shaun the Sheep, and more, are much-loved by both young and old and the designs will be ideal for creating projects for all kinds of occasions.”
Aardman’s Brand Manager Beth Smith said of the partnership: “We’re very excited to be working with Create and Craft. At Aardman we are driven by creativity, and it’s been great to draw on our characters inherently artistic and tactile worlds with their new line of craft products.”
Ian Downes of Start Licensing who facilitated the partnership added: “We are delighted to bring two such creative companies together. It is always good to see licensees using well established IP in fresh and innovative ways.”
Don’t miss the World launch of the Wallace & Gromit – A Grand Day Out craft collection, launching 26th November 2018 on Create and Craft TV (Sky 683, Freeview 23, Virgin 748 and Freesat 813).
Notes to Editors:
About Create and Craft
Create and Craft, part of the Ideal Shopping Direct Group, is an award winning multi – channel craft retailer. Create and Craft broadcasts live on TV and online in the UK and US to over 70 million homes. It offers paper craft, jewellery, sewing, cake decorating and knitting products. Create and Craft is part of Ideal Shopping Direct Limited, one of the UK’s leading multi-channel home shopping retailers with a growing team of 700 based in Peterborough, UK. Ideal Shopping Direct is the most prolific broadcaster of live television in the UK and the No1 direct retailer in craft in the UK. Create and Craft and its associated brands won in nine categories at the 2017 International Craft Awards including; Best TV Shopping Channel For Crafts, Best Craft Website, Best Craft Blog, Best for Quality and Best for Customer Service.
UK customers access Create and Craft via Freeview channel 23, Sky channel 683, Freesat 813, Virgin 748, Apple TV, Amazon Fire, Android or Apple apps and via www.createandcraft.com.
US customers access Create and Craft via its dedicated channel on Dish TV channel 221, Roku, Apple TV, Amazon Fire, Android or Apple apps via www.createandcraft.com 24hrs a day.
About Aardman Rights & Brand Development
Aardman Rights and Brand Development is renowned for developing and building enduring character brands across all media. They specialise in marketing and realising the commercial potential of their properties in a way that celebrates and respects their intrinsic creative values. Classic brands in the portfolio include Wallace & Gromit, Shaun the Sheep and Morph, while Aardman Rights has recently acquired third party representation for a number of top Children’s brands. www.aardman.com/rights
About Wallace & Gromit
Wallace and Gromit, Aardman’s most loved and iconic duo have been delighting family audiences around the world for nearly 30 years. First hitting our screens in Nick Park’s Academy Award®-winning ‘Wallace & Gromit: A Grand Day Out’ (1989) the pair went on to star in three further half hour specials (Wallace & Gromit: The Wrong Trousers (1993), Wallace & Gromit: A Close Shave (1995) and Wallace & Gromit: A Matter of Loaf or Death (2009)) and a feature length film Wallace & Gromit: The Curse of the Were-Rabbit (2005) and are internationally celebrated winning over 100 awards at festivals – including 3 Academy® Awards and 5 BAFTA® Awards.
A regular highlight of the primetime BBC schedules, especially during the festive season, they have become British national treasures and icons in their own right. ‘Wallace & Gromit: A Matter of Loaf or Death’ still remains the most watched Christmas Day programme since 2005 when it premiered on BBCOne. With a permanent attraction at Blackpool Pleasure Beach with over 500,000 riders every year, over 1 million fans on Facebook and over 15million views on YouTube, these perennial characters continue to grow audiences across multiple platforms.
Wallace & Gromit’s Children’s Charity is a national charity raising funds to improve the lives of sick children in hospitals and hospices throughout the UK, raising over £40million since 1995.
About Shaun the Sheep
Shaun the Sheep, Aardman’s family favourite TV series, is recognised the world over for its slapstick humour, distinctive look and strong, quirky characters and enjoyed across multiple media platforms. First appearing in Nick Park’s 1995 Academy Award winning Wallace & Gromit film ‘A Close Shave’, Shaun then went on to star in his own series which launched on BBC One in 2007. Now in its fifth season, Shaun the Sheep is currently broadcast in 170 territories around the world and is an internationally celebrated icon with over 5.8 million fans on Facebook. In 2015 the first Shaun the Sheep Movie with feature film partner StudioCanal was released around the world to critical acclaim and the first half hour TV special aired as part of many broadcaster’s festive season. Shaun was recently voted the nation’s best loved BBC children’s character of all time in a poll by the Radio Times. Shaun the Sheep Movie 2 is currently in production and set for release in 2019.