Create and Craft, the UK’s leading multi-channel craft home shopping retailer, are thrilled to announce their partnership with one of the UK’s leading brand managers and distributors in the arts and crafts industry; Personal Impressions.
Specialising in papercrafts, card-making, scrapbooking and journaling, Personal Impressions represent over 70 brands. Their sister company, Country Love Crafts specialises in an assortment of ready-to-decorate craft shapes. Combined, both organisations provide a vast product offering of over 35,000 products covering multiple genres within the arts and crafts industry.
Lindsay-Jane Vines, Create and Craft Managing Director, commented; “This powerful partnership between Create and Craft and Personal Impressions promises to take the craft world by storm. Through this relationship we will be able to bring even more inspiration and product innovation to the channel, working together to not only feature Personal Impressions’ globally recognised brands, but also in supporting their smaller, niche and new to market brands they represent too.”
Ray Napper, Personal Impressions Managing Director remarked; “Both Personal Impressions and the brands we represent are very excited to be working with Create and Craft TV. The collaboration epitomises our shared values of creativity, innovation, inspiration, education and supply and ultimately it will be an effective way to build business, boost awareness and break into new markets. Now enthusiasts will be able to buy craft products in their own home after watching inspirational demonstrations and in easy-to-buy bundles with the added option of payment plans.”
Stay tuned for more news on brand launches from Personal Impressions and more.
Notes to Editors –
Create and Craft, part of the Ideal Shopping Direct Group, is an award winning multi – channel craft retailer. Create and Craft broadcasts live on TV and online in the UK and US to over 70 million homes. It offers paper craft, jewelry, sewing, cake decorating and knitting products. Create and Craft is part of Ideal Shopping Direct Limited, one of the UK’s leading multi-channel home shopping retailers with a growing team of 700 based in Peterborough, UK. Ideal Shopping Direct is the most prolific broadcaster of live television in the UK and the No1 direct retailer in craft in the UK. Create and Craft and its associated brands won in nine categories at the 2017 International Craft Awards including; Best TV Shopping Channel For Crafts, Best Craft Website, Best Craft Blog, Best for Quality and Best for Customer Service.
US customers access Create and Craft via its dedicated channel on Dish TV channel 221, Roku, Apple TV, Amazon Fire, Android or Apple apps via createandcraft.com 24hrs a day.
UK customers access Create and Craft via Freeview channel 23, Sky channel 674, Freesat 813, Virgin 748, Apple TV, Amazon Fire, Android or Apple apps and via createandcraft.com
About Personal Impressions –
Personal Impressions parent company E M Richfords Ltd celebrates 140 years in business this year (established 1878). They are one of the UK’s leading brand managers/wholesalers/distributors in the arts and crafts industry, specialising in papercrafts, card-making, scrapbooking and journaling. Personal Impressions are proud to represent over 70 brands from global, recognisable brands to small, niche and new. Their sister company, Country Love Crafts (based in a different part of the UK) specialises in an assortment of ready-to-decorate craft shapes and decorating products from papier-mache to wood; from pottery to polystyrene; from acrylic paint to decoupage supplies and from varnishes to ceramic pottery kilns. Combined, both organisations provide a vast product offering of over 35,000 products covering multiple genres within the arts and crafts industry.