Release date: 20.06.2019
Create and Craft partner with Mind for 2019 Summer Crafternoon
Award winning multi – channel craft retailer, Create and Craft are to partner with mental health charity, Mind, to support the 2019 Summer Crafternoon.
Crafternoon is the biggest craft-based mental health fundraiser in England and Wales, conceived and organised by mental health charity, Mind. Supporters are encouraged to organise their own Crafternoon at work, school or at home by inviting family and friends to enjoy a fun craft-themed event whilst raising money for Mind.
This year’s Summer Crafternoon will be held on Saturday 20th July following an eight week, multi-channel recruitment campaign to be implemented by Mind and Create and Craft.
Karen Bolton, Head of Community and Events Fundraising at Mind, commented: “We’re hugely grateful for the continued support of Create and Craft – a company which understands the positive power of craft. We look forward to working with them to raise awareness of Mind’s Crafternoon throughout the UK.
One in four people in the UK will experience a mental health problem in any given year and Crafternoon is a fantastic way to raise funds in support of those of us affected. Whether you’re a knitting novice or a crochet queen, money raised through your Crafternoon will help Mind to provide life-saving services and information for people in their time of need. ”
Claire Astbury, Marketing Manager at Create and Craft, commented, “We are, once again, honoured to be working alongside Mind to support their Crafternoon initiative. Crafternoon is a fantastic way to fundraise for such a worthy cause and everyone at Create and Craft is delighted to be a part of growing the campaign for a second year.
Craft is at the heart of what we do, and as a retailer we recognise and understand how craft supports the wellbeing of our customers. We speak to hundreds of thousands of craft lovers across multiple touch-points every day and it is a real privilege to be able to work collaboratively with Mind to drive awareness of such an important campaign.”
How to sign up
Visit www.mind.org.uk/crafternoonregister to sign up. You can also find handy templates and crafting inspiration to help you plan your event. Once you’ve registered you’ll be sent a Crafternoon kit with everything you need to get going.
Notes to Editors –
About Create and Craft TV
Create and Craft is part of Ideal Shopping Direct Limited, one of the UK’s leading multi-channel home shopping retailers with a growing team of 700 based in Peterborough, UK. Ideal Shopping Direct is the most prolific broadcaster of live television in the UK and the No1 direct retailer in craft in the UK. Create and Craft is an award winning multi – channel craft retailer that broadcasts live on TV and online in the UK and US to over 70 million homes. It offers paper craft, jewellery, sewing and knitting products. Create and Craft have recently won several International Craft Awards that are customer voted including; Best TV Shopping Channel for Crafts, Best for Customer Service, Best Craft Blog and Best Website, a true reflection of what the craft community feel. In July 2018, the business was acquired by Aurelius Alpha Limited, a subsidiary of Aurelius Equity Opportunities SE & Co. KGaA
US customers access Create and Craft via its dedicated channel on Dish TV channel 221, Roku, Apple TV, Amazon Fire, Android or Apple apps via createandcraft.com 24hrs a day.
UK customers access Create and Craft via Freeview channel 23, Sky channel 683, Freesat 813, Virgin 748, Apple TV, Amazon Fire, Android or Apple apps and via createandcraft.com
**Photo Credit – Mind