Release date: 16/05/2019
Create and Craft expand sewing category to include fabric by the metre
As part of ongoing expansion of their sewing category, Create and Craft are excited to be offering fabric by the metre.
Create and Craft’s knitting, stitching and sewing range has seen considerable expansion over the past 12 months, leading to orders and customer order frequency, at highest annual levels at the end of 2018 and continued growth into the first quarter of 2019.
The new fabric range will be launching on Createandcraft.com on Sunday 19th May with a selection of more than 80 different fabrics in a variety of weights and styles, with sizes ranging from 0.5m to 5m. Customers can also benefit from up to 5 free swatches for only £1.00 postage.
Anya Ilic, Buyer, Create and Craft, commented: “It is a really exciting time at Create and Craft, with the launch of fabric by the metre. We are pleased to be able to offer our customers old and new a wide selection of over 80 fabrics. This is something completely new for Create and Craft, and we looking forward to growing the sewing category in the future.
Notes to Editors –
About Create and Craft TV
Create and Craft, part of the Ideal Shopping Direct Group, is an award winning multi – channel craft retailer. Create and Craft broadcasts live on TV and online in the UK and US to over 70 million homes. It offers paper craft, jewellery, sewing, cake decorating and knitting products. Create and Craft is part of Ideal Shopping Direct Limited, one of the UK’s leading multi-channel home shopping retailers with a growing team of 700 based in Peterborough, UK. Ideal Shopping Direct is the most prolific broadcaster of live television in the UK and the No1 direct retailer in craft in the UK. Create and Craft won GOLD in seven categories at the 2016 International Craft Awards including; Best TV Shopping Channel for Crafts, Best for Quality, Best for Customer Service, Best Website, and Best on-line shop. In September 2015, the business was acquired by US private equity firm Blackstone.
US customers access Create and Craft via its dedicated channel on Dish TV channel 221, Roku, Apple TV, Amazon Fire, Android or Apple apps via createandcraft.com 24hrs a day.
UK customers access Create and Craft via Freeview channel 23, Sky channel 683, Freesat 813, Virgin 748, Apple TV, Amazon Fire, Android or Apple apps and via createandcraft.com