Create and Craft, the UK’s leading multi-channel craft home shopping retailer, are thrilled to be exclusively launching a brand new product range from Chameleon Art Products in partnership with Filofax. This collaboration with be exclusive to Create and Craft for 4 days from the launch on Thursday 8th November.
Chameleon and Filofax have found common ground in their desire for innovation in the creative industry, and have found that their two product ranges work perfectly with one another. Chameleon, with their professional quality, innovative art system of pens are the perfect tools to fully customise the Clipbook by Filofax.
The Filofax Clipbook is a unique patented innovation that provides the simplicity of a notebook without the limitations of a bound book. Featuring a fully customisable cover with flexible capacity, and storage space for a pen in its spine. Simply pull the cover to open the rings to make of it what you fill. Includes a selection of undated refillable papers.
Chameleon Pens™ are much more than a normal marker – they give you the power to change colour and simplicity to your art. Each pen goes from as light as a hint of a tint to rich tones, eliminating tonal gaps in your collection.
The exclusive launch of this partnership on Create and Craft on the 8th November will see a series of bundled products, combining the perfect products from each company’s ranges. Going into 2019, Chameleon and Filofax are set to bring a number of unique products to market combining the two company’s expertise.
Gordon Nardini, Commercial Director of Chameleon Art Products commented on the Filofax partnership and it’s launch on Create and Craft; “We are happy to launch our partnership between two iconic British brands on the number one arts and crafts channel in the UK. Create and Craft has been a great partner for Chameleon since we returned to the channel earlier this year and with the introduction of Filofax we hope to further strengthen our relationship going forward between all three companies”.
Julia Langhein, Marketing Director of Filofax also commented on the partnership ““We are very excited to be working with Chameleon Art Products. The partnership fits in beautifully with our brand Philosophy of ‘’we make it for you to make it your own’’. We are passionate about creative expression and believe we only start the design process, the end user completes it. What a better way to create your ideal cover, than with Chameleon Pens. Create and Craft is the perfect forum to see this live in action.”
Notes to Editors –
Create and Craft, part of the Ideal Shopping Direct Group, is an award winning multi – channel craft retailer. Create and Craft broadcasts live on TV and online in the UK and US to over 70 million homes. It offers paper craft, jewelry, sewing, cake decorating and knitting products. Create and Craft is part of Ideal Shopping Direct Limited, one of the UK’s leading multi-channel home shopping retailers with a growing team of 700 based in Peterborough, UK. Ideal Shopping Direct is the most prolific broadcaster of live television in the UK and the No1 direct retailer in craft in the UK. Create and Craft and its associated brands won in nine categories at the 2017 International Craft Awards including; Best TV Shopping Channel For Crafts, Best Craft Website, Best Craft Blog, Best for Quality and Best for Customer Service.
US customers access Create and Craft via its dedicated channel on Dish TV channel 221, Roku, Apple TV, Amazon Fire, Android or Apple apps via createandcraft.com 24hrs a day.
UK customers access Create and Craft via Freeview channel 23, Sky channel 683, Freesat 813, Virgin 748, Apple TV, Amazon Fire, Android or Apple apps and via createandcraft.com
About Chameleon Art Products
Formed in 2013, Chameleon Art Products brings together the same visionary team recognised for bringing high-quality creative art products to the global market for over 20 years. Priding ourselves on innovation, Chameleon bring you patented products you won’t find anywhere else.
Based in the UK with representation in over 70 countries across the globe Chameleon launched their first product at the end of 2014.
After 3 years of development, the first offering brings a revolution in colouring; Chameleon PensTM. This unique and easily controlled system changes the tone of the ink in each marker from a hint of a tint to its pure colour; creating highlights, shading, seamless gradations and blending effects.
Previewed at the Craft & Hobby Association (CHA) Mega Show 2014, Chameleon Pens were winners in the “HOT 20 Product Awards for product innovation & 2 years later winning the much sought after Red Dot Award for Innovation.
Chameleon have continued to develop this system launching Chameleon Color TopsTM in 2017, creating an unrivalled system allowing you to not only produce seamless tonal blends, but stunning color to color blends.
The combination of Chameleon’s innovative art products and a core ethos of supporting our customers as they grow as artists and crafters has achieved global popularity resulting in hundreds of thousands of social followers and viral campaigns worldwide.
In 2017 Chameleon launched the brand Chameleon KidzTM, a brand based around creating innovative, fun and educational products that kids will not only love but allow them to create amazing art.
Chameleon aims to inspire, encourage and engage every artist, crafter and creative through innovations in color and we are committed to listening to, supporting, inspiring and educating all our customers, no matter their age.
The Filofax Philosophy: We make it for you to make it your own
Even though Filofax became iconic in the 1980s, it’s true heritage stretches back to the beginning of the 20th century.
Established in 1921, Filofax has stood the test of time as a multitude of gadgets have come and gone.
The product’s inherent flexibility has ensured its evolution and proven that a true classic never goes out of fashion.
Filofax now offers multiple collections across organiser, notebook, folio and tablet case categories with a variety of styles to suit all.
Their mission is to offer quality stationery and lifestyle accessories, with the ideal balance of beauty and brains.
Filofax believe ‘you do you’ better than anyone else, which is why we ensure all of our designs are intrinsically flexible and highly versatile.
Open one of our products and you enter a space within your control, ready to evolve into your own unique creation.