After its hugely successful launch in the U.S., Create and Craft have now announced they will open up their American channels to UK and European suppliers in a move to promote Trans-Atlantic craft trends.
Tony Sheridan, Managing Director of Create and Craft say’s; “This is a great opportunity for product developers from across Europe to expose their craft innovations to a $30 billion market in the States. We’ve already seen a demand from American crafters for UK and European products that have already showcased on Create and Craft USA – this now gives both suppliers and crafters the opportunity for more choice and inspiration.”
Sheridan continues; “We have developed a simplified process to allow our current and new suppliers, in the UK, Europe and US to experience sales on both sides of the pond.”
Create and Craft currently broadcast to over 40 million homes in America. With over 62 million people participating in one craft or more in the States, there is growing demand for education, innovation and new craft products.
This opportunity will cover a range of craft categories from papercrafting, sewing & knitting and cake decoration through to jewellery making, home décor and other niche crafts.
Tony Sheridan is available for interviews. Please contact Michael O’Connor; [email protected]
Notes For Editors
Create and Craft is the world’s only dedicated craft channel providing specialist craft and hobby products. Create and Craft aims to educate and inspire through the multi-channel approach. The live TV station broadcasts to 24 million households in the UK and over 40 million in the US, providing live demonstrations and instructional guides with experts. Educational content and craft inspiration can also be found on both of the e-commerce and m-commerce offerings. Create and Craft in the UK is available on Sky 674, Freeview 36, Virgin 748 and Freesat 813, Create and Craft is live 12 hours a day. www.createandcraft.tv Create and Craft in the US is available on Direct TV 85/222, Dish Network 221 and Roku www.createandcraft.com
Craft Extra is a second sister channel to complement its successful and award winning Create and Craft TV Channel in the UK featuring niche craft products and much more. Available on SKY 675 and Freesat 811. www.createandcraft.tv
Ideal Shopping Direct Limited is a leading multi-channel retailer, selling products to consumers via its television shopping channels and its Pure Play sites – Ideal World, Ideal Extra, Create and Craft TV, Craft Extra, Deramores, Lead the Good Life, Sew.co.uk, Love Pets.
Our subsidiary company, Ideal Sourcing Ltd, supplies major UK retailers and wholesalers with craft and related products.
We currently employ more than 500 people, mainly at our broadcasting and distribution site in Peterborough, United Kingdom.
We broadcast to more than 24 million households in the UK and over 40 million homes in the US; each channel is supported by a transactional website which also streams the TV broadcast. The television shopping market in the UK has grown dramatically in recent years as digital TV has spread. Since the digital turnover from analogue in 2012 all UK households now have access to digital TV, and hence to television shopping.