2018 saw the introduction of a new content marketing strategy at Create and Craft, implementing comprehensive search analysis, trend research, and improved rich media. Delivering inspirational content from a talented line-up of crafting celebrities and experts, the Create and Craft Blog reinforced its position as the hub of up-to-the-minute knowledge that search-savvy crafters most want to see.
As a result, the Create and Craft Blog’s organic reach has seen substantial growth over the past year, delivering hundreds of brand new and original projects, articles and tutorials to a larger audience than ever before.
Last year, organic growth increased by 153% and new users increased by 105% year on year, with nearly 200,000 viewers enjoying great content on the blog in 2018. With improved content, traffic to the ecommerce site has risen and subsequently delivered greater financial return, with content-driven revenue increasing by 80% YoY.
In addition to a year of significant organic and financial growth, the Create and Craft Blog is to receive the International Craft Awards’ accolade for Best Craft Blog for the second year running.
Lisa Burton, Digital Content Executive, comments, “We are delighted to see that our customers, and the readers of Crafts Beautiful magazine, have enjoyed all the exciting new content we’ve worked so hard to deliver over the past year. Uncovering new trends, showcasing the nation’s favourite crafts, and exploring the techniques the country’s crafters most want to see is something we’re all incredibly passionate about at Create and Craft. To have all the efforts of the talented team behind the Create and Craft Blog recognised with this fantastic award makes a great job even more worthwhile!”