Create and Craft, the UK’s leading multi-channel craft home shopping retailer, are thrilled to announce their partnership with one of the leading distributors in the arts and crafts industry with a specialism in mixed-media products from the four corners of the world; Euro Crafty Limited. In conjunction with Create and Craft, Euro Crafty will be bringing a number of craft brands to the channel over the coming weeks and months, including DaliART, Pentart, Stamperia and Becky Seddon as well as several new UK and USA TV Exclusive suppliers including PipART, D’arts and Sospeso Trasparente, with a joint aim to bring mixed-media inspiration to the world.
Euro Crafty is the brainchild of Dalvinder Graham (Dali) and Paul Griffin and was born from a desire to bring unique, affordable and quality products to the market, giving crafters access to different mixed-media products from global companies. Dali will be the main guest demonstrator for the majority of the brands that Euro Crafty will be launching on Create and Craft, but the company will also be introducing additional new and recognised faces too.
Dali, commenting said; “For us here at Euro Crafty, working in partnership with Create and Craft means we will be working together to create and drive a mixed media market which will enable us to educate and inspire a much bigger crafting audience. In working with Create and Craft we can see the opportunity for both our businesses to work together and nurture one another on both continents. Both companies have so much to give each other; Create and Craft have a massive audience whose mixed-media following can grow with me, and in turn we as a company can grow with them too.”
Lindsay-Jane Vines, Create and Craft Managing Director, commented; “Here at Create and Craft we couldn’t be more thrilled to be announcing this partnership. Euro Crafty have so much to bring to the channel, from well recognised brands such as Dali’s own DaliART, to new to market suppliers which have never been seen in the UK and USA before now. Through our relationship with Euro Crafty and having Dali as our mixed-media champion, we will be able to bring even more inspiration and product innovation to the channel, working together to grow the mixed-media market.”
Stay tuned over the coming days for more news on the Create and Craft and Euro Crafty partnership.
Notes to Editors –
Create and Craft, part of the Ideal Shopping Direct Group, is an award winning multi – channel craft retailer. Create and Craft broadcasts live on TV and online in the UK and US to over 70 million homes. It offers paper craft, jewelry, sewing, cake decorating and knitting products. Create and Craft is part of Ideal Shopping Direct Limited, one of the UK’s leading multi-channel home shopping retailers with a growing team of 700 based in Peterborough, UK. Ideal Shopping Direct is the most prolific broadcaster of live television in the UK and the No1 direct retailer in craft in the UK. Create and Craft and its associated brands won in nine categories at the 2017 International Craft Awards including; Best TV Shopping Channel For Crafts, Best Craft Website, Best Craft Blog, Best for Quality and Best for Customer Service.
US customers access Create and Craft via its dedicated channel on Dish TV channel 221, Roku, Apple TV, Amazon Fire, Android or Apple apps via createandcraft.com 24hrs a day.
UK customers access Create and Craft via Freeview channel 23, Sky channel 683, Freesat 813, Virgin 748, Apple TV, Amazon Fire, Android or Apple apps and via createandcraft.com
About Euro Crafty Limited
Euro Crafty is the brainchild of Dalvinder Graham (Dali) and Paul Griffin. Dali has an Applied Chemisty Degree and has spent 30 year in the Pharmaceutical Industry with her first job developing paints for ICI. Then her hobby turned into her business; DaliART. Paul has 25+ years experience in sales and marketing with IBM, Toshiba, Dell and an host of SME organisations. The combination of business acumen and creativity has led to Euro Crafty having a unique perspective on value for money, uniqueness of products and robust supply chains which means that crafters have access to different products from global companies. The company is now uniquely positioned to provide a variety of craft products, including a specialised mixed-media range to retailers across the UK and beyond.