The UK’s leading multi-channel craft home shopping retailer, Create and Craft, are thrilled to report the unbelievable growth of Australian Papercraft brand Couture Creations, which has seen a huge 4348% increase in sales YTD.
Couture Creations first launched on the channel in 2014, and over the past 4 years their brand has flourished on the channel as they have introduced more and more innovative product ranges of die cutting, embossing, and hot foiling machines and accessories.
Commenting on the successful partnership, Create and Craft buyer Emma Wrath said; “Couture Creations have dominated the hot foiling market and they are pushing the boundaries with their new and innovative techniques. Their development with their machines has been outstanding and we cannot wait for our customers to see their exciting new ranges we have planned for the remainder of this year. Our relationship with Couture Creations has grown significantly in 2018 and our partnership could not be stronger and the outstanding growth they have made this last year is a testament to this”.
Andrew Wightman, Couture Creations founder commented: “We have been supplying and working with Create and Craft since 2014 and in that time our brand has been given huge exposure to the UK and USA Craft markets through Create and Crafts massive online marketing and TV presence. To see this massive year to date growth is absolutely amazing – there is no way we could have achieved this with any other party.
“Our relationship with the Create and Craft team has always been good, but it still feels like it is getting better and better all the time as we work together in a real collaborative team effort. Working with Create and Craft has had a very positive impact on our business and given us exposure to the entire craft market. I would thoroughly recommend them to anyone who is in our industry”.
Stay tuned for more news from Couture Creations and Create and Craft’s other brands and product launches.
Notes to Editors –
Create and Craft, part of the Ideal Shopping Direct Group, is an award winning multi – channel craft retailer. Create and Craft broadcasts live on TV and online in the UK and US to over 70 million homes. It offers paper craft, jewelry, sewing, cake decorating and knitting products. Create and Craft is part of Ideal Shopping Direct Limited, one of the UK’s leading multi-channel home shopping retailers with a growing team of 700 based in Peterborough, UK. Ideal Shopping Direct is the most prolific broadcaster of live television in the UK and the No1 direct retailer in craft in the UK. Create and Craft and its associated brands won in nine categories at the 2017 International Craft Awards including; Best TV Shopping Channel For Crafts, Best Craft Website, Best Craft Blog, Best for Quality and Best for Customer Service.
US customers access Create and Craft via its dedicated channel on Dish TV channel 221, Roku, Apple TV, Amazon Fire, Android or Apple apps via createandcraft.com 24hrs a day.
UK customers access Create and Craft via Freeview channel 23, Sky channel 683, Freesat 813, Virgin 748, Apple TV, Amazon Fire, Android or Apple apps and via createandcraft.com