Create and Craft, the UK’s leading multi-channel craft home shopping retailer, are excited to announce that Chameleon Art Products will be returning to the channel as part of a renewed partnership between the two businesses. Create and Craft were the first to bring the innovative Chameleon Pens™ to the UK market back in 2014, and are delighted to see them return home with exclusive new product launches set for the coming months.
Formed in 2013, Chameleon Art Products is comprised of a visionary team that is recognised worldwide for bringing high quality, creative pen products to the market for over 20 years. The company prides itself on developing real innovation that enhances the end user’s ability to maximise creativity in all aspects of their artwork. The company is most famous for its award winning Chameleon Pens™. This unique and easily controlled system changes the colour tone of the ink in each pen from a hint of a tint to its pure colour, creating highlights, shading, seamless gradations and blending effects. Alongside this, Chameleon have a range of other innovative lines which they will also be bringing to Create and Craft too.
Michael Rolfe, Chairman of Chameleon Art Products commenting on the partnership said; “We are so pleased to be renewing our relationship with Create and Craft, and returning to the channel who first introduced us into the UK craft market. We want to inspire, encourage and engage every artist, crafter and creative through innovations in colour and with Create and Craft’s enthusiastic following of dedicated crafters and artists on both sides of the Atlantic, we see them as the ideal partner to be working with both for our established product ranges and also the new and exciting product launches we have planned for the near future”.
Lindsay-Jane Vines, Create and Craft Managing Director, commented; “We are delighted that Chameleon have chosen to return to the Create and Craft family, with exciting new product launches planned in for the coming months. Our exclusive partnership will open up new opportunities for both businesses as we work together to bring the Chameleon range to an even wider audience.”
Stay tuned over the coming days for more news on the Create and Craft and Chameleon partnership.
Notes to Editors –
Create and Craft, part of the Ideal Shopping Direct Group, is an award winning multi – channel craft retailer. Create and Craft broadcasts live on TV and online in the UK and US to over 70 million homes. It offers paper craft, jewelry, sewing, cake decorating and knitting products. Create and Craft is part of Ideal Shopping Direct Limited, one of the UK’s leading multi-channel home shopping retailers with a growing team of 700 based in Peterborough, UK. Ideal Shopping Direct is the most prolific broadcaster of live television in the UK and the No1 direct retailer in craft in the UK. Create and Craft and its associated brands won in nine categories at the 2017 International Craft Awards including; Best TV Shopping Channel For Crafts, Best Craft Website, Best Craft Blog, Best for Quality and Best for Customer Service.
US customers access Create and Craft via its dedicated channel on Dish TV channel 221, Roku, Apple TV, Amazon Fire, Android or Apple apps via createandcraft.com 24hrs a day.
UK customers access Create and Craft via Freeview channel 23, Sky channel 683, Freesat 813, Virgin 748, Apple TV, Amazon Fire, Android or Apple apps and via createandcraft.com
About Chameleon Art Products
Formed in 2013, Chameleon Art Products brings together the same visionary team recognised for bringing high-quality creative art products to the global market for over 20 years. Priding ourselves on innovation, Chameleon bring you patented products you won’t find anywhere else.
Based in the UK with representation in over 70 countries across the globe Chameleon launched their first product at the end of 2014.
After 3 years of development, the first offering brings a revolution in colouring; Chameleon PensTM. This unique and easily controlled system changes the tone of the ink in each marker from a hint of a tint to its pure colour; creating highlights, shading, seamless gradations and blending effects.
Previewed at the Craft & Hobby Association (CHA) Mega Show 2014, Chameleon Pens were winners in the “HOT 20 Product Awards for product innovation & 2 years later winning the much sought after Red Dot Award for Innovation.
Chameleon have continued to develop this system launching Chameleon Color TopsTM in 2017, creating an unrivalled system allowing you to not only produce seamless tonal blends, but stunning color to color blends.
The combination of Chameleon’s innovative art products and a core ethos of supporting our customers as they grow as artists and crafters has achieved global popularity resulting in hundreds of thousands of social followers and viral campaigns worldwide.
In 2017 Chameleon launched the brand Chameleon KidzTM, a brand based around creating innovative, fun and educational products that kids will not only love but allow them to create amazing art.
Chameleon aims to inspire, encourage and engage every artist, crafter and creative through innovations in color and we are committed to listening to, supporting, inspiring and educating all our customers, no matter their age.