Leadthegoodlife.com partners with Thompson & Morgan

Leadthegoodlife.com; part of the Ideal Shopping Direct group, has joined forces with established industry leader Thompson & Morgan, the UK’s largest horticultural company specialising in seeds, plants bulbs and related items. Signing a long term TV agreement, they combine the influential power of shopping television and the quality and credibility of the UK’s leading horticultural…

Hand Holding Binky London Nail Polish

Binky London Exclusive Launch

Much to the anticipation of her huge fan following, Alexandra ‘Binky’ Felstead launches her nail polish collection exclusively with Ideal World. The reality TV star – famous for her role in E4 hit show Made in Chelsea, has created a sophisticated, trend led collection that reflects her classy yet vibrant personality on screen. With innovative colours, unique textures and creative tone combinations, a vast shade collection has been created with nail finishes ranging from pearly pink shades to dark denim tones.

Aicha Skin and Hair Care

Exclusive Launch of Skin and Hair Care Brand Aicha

A hugely exciting exclusive beauty launch is happening at Ideal World! Developed by Made in Chelsea’s, Alexandra ‘Binky’ Felstead’s brother, Oliver and business partner Lizzie, Aicha; also the Arabic word meaning ‘full of life’, is the first Argan oil range that has been created for both hair and skin promoting sustainable and ethically sourced organic…

Elizabeth Grant

Elizabeth Grant Collagen Re-inforce Collection

Introducing award winning beauty range, Elizabeth Grant’s Collagen Re-inforce, a skin firming and highly successful, innovative product collection exclusively UK stocked to Ideal World TV. Originally founded in 1958, in London, England, Elizabeth Grant created her answer to skin that is starting to wrinkle and slacken, transforming it into a glowing, softer and smoother embodiment…

Wilton Cake Decorating

Cake Creation Expert Brand Wilton launches

Global leader in cake decoration and bake ware products, Wilton Enterprises is launching to Ideal World and Create and Craft on 20th November at 9am hosting a series of sweet treat making, party and wedding product decorating shows designed to inspire the baker in you! Create easy and effective cakes, cookies, cupcakes and other goodies…

Yvonne Ryding Beauty

Natural Beauty Range Yvonne Ryding Launches to Ideal World TV

Introducing natural beauty range, Yvonne Ryding, a caring range developed with the conscious consumer in mind, launching exclusively to UK TV Ideal World. Former ‘Miss Universe’ and ‘Miss Sweden’ in 1984, Yvonne Ryding, harbored a dream of producing her own Swedish skincare range, following years of gracing the modelling circuit with her own enviable, flawless…