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Renshaw Baking makes first debut on home shopping TV, with Create and Craft

Create and Craft TV are pleased to announce that they will host Renshaw’s TV Shopping debut on their channel on Sunday 21st September. Renshaw is the leading British manufacturer of ready-to-roll icing, marzipan, frostings, caramel and mallows. Established in 1898, Renshaw has over 100 years’ experience in baking and cake decorating expertise. Proud grantee of…

The Tefal Actifry and Snacking Range EXCLUSIVE Launch

Culinery connoisseurs Tefal will launch their EXCLUSIVE Actifry + Snacking, ideal for nutritious, tasty and convenient cooking, LIVE on Ideal World TV. Tefal, the ‘inventor’s’ of the non-stick pan, have become the leading non-stick cookware maker worldwide and a world leader in pressure cookers, electrical cooking appliances, food and beverage preparation, irons and scales. Their…

New Exclusive Products From Tower

Iconic home electrical brand Tower will launch a new range of products, designed for convenient and efficient cooking, this August Bank Holiday live and exclusively on Ideal World TV. Tower, one of the largest manufacturers of aluminum hollowware, electric kettles, tea pots, and other house hold articles, has a history of producing beautiful, inexpensive, untarnishable…

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Ideal Shopping Direct completes acquisition of Craft Channel Productions Limited

 Ideal Shopping Direct is pleased to announce that their craft division, Craft Retail Group, has completed the acquisition of Craft Channel Productions Limited (CCPL) for an undisclosed sum. The deal will accelerate plans to develop new craft strands for the Craft Retail Group and will also lead to a number of product development opportunities. Craft…

Create and Craft Tony

Create and Craft TV to launch in the United States

Craft Retail Group, a division of Ideal Shopping Direct, has today announced, that later this year it will be launching its successful Create and Craft TV shopping format in the United States. Craft Retail Group Managing Director, Tony Sheridan, commented, “I’m excited to announce Create and Craft’s launch in the United States. Our U.S. bespoke…

Exclusive Hand Crafted Centenary Poppy Collection by Kleshna Jewellery launches to Ideal World TV

Launching to Ideal World on 11th August, Ideal World TV is proud to announce it will be stocking Kleshna’s Hand Crafted Centenary Poppy collection marking the centenary of the start of World War 1 an in honour of all those who served and continue to serve Kleshna Jewellery has launched an exclusive sparkling handmade poppy…

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It’s June and Create & Craft TV are already rocking around the Christmas Tree

Create and Craft TV will be bringing Christmas into your home, earlier than ever. The majority of retailers will launch Christmas around August, but Create and Craft know that their crafters need it earlier than ever. Christmas will come early for the millions of crafters out there. Create and Craft TV will be one of…