create and craft

Great British Sewing Bee’s Chinelo Bally has teamed up with Create and Craft TV, to teach beginners how to Sew Fabulous

Chinelo Bally, Great British Sewing Bee runner up and most followed contestant, has teamed up with Create and Craft to provide a learning microsite for beginner sewers. Following the success of the Great British Sewing Bee, interest in the sewing category has risen significantly, with more people wanting to learn ways to spruce up their…

Revolutionary Chameleon Colour Tone Pens launch exclusively with Create and Craft TV

Create and Craft are delighted to announce the launch of Chameleon Colour Tone Pens. Changing the way you think about marker pens from this moment on. Chameleon Art are professionals in this field, after 3 years of development, these colour-changing pens are ready for the world. Chameleon gives artists full colour control when drawing. One…

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Renshaw Baking makes first debut on home shopping TV, with Create and Craft

Create and Craft TV are pleased to announce that they will host Renshaw’s TV Shopping debut on their channel on Sunday 21st September. Renshaw is the leading British manufacturer of ready-to-roll icing, marzipan, frostings, caramel and mallows. Established in 1898, Renshaw has over 100 years’ experience in baking and cake decorating expertise. Proud grantee of…

The Tefal Actifry and Snacking Range EXCLUSIVE Launch

Culinery connoisseurs Tefal will launch their EXCLUSIVE Actifry + Snacking, ideal for nutritious, tasty and convenient cooking, LIVE on Ideal World TV. Tefal, the ‘inventor’s’ of the non-stick pan, have become the leading non-stick cookware maker worldwide and a world leader in pressure cookers, electrical cooking appliances, food and beverage preparation, irons and scales. Their…

New Exclusive Products From Tower

Iconic home electrical brand Tower will launch a new range of products, designed for convenient and efficient cooking, this August Bank Holiday live and exclusively on Ideal World TV. Tower, one of the largest manufacturers of aluminum hollowware, electric kettles, tea pots, and other house hold articles, has a history of producing beautiful, inexpensive, untarnishable…

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Ideal Shopping Direct completes acquisition of Craft Channel Productions Limited

 Ideal Shopping Direct is pleased to announce that their craft division, Craft Retail Group, has completed the acquisition of Craft Channel Productions Limited (CCPL) for an undisclosed sum. The deal will accelerate plans to develop new craft strands for the Craft Retail Group and will also lead to a number of product development opportunities. Craft…

Create and Craft Tony

Create and Craft TV to launch in the United States

Craft Retail Group, a division of Ideal Shopping Direct, has today announced, that later this year it will be launching its successful Create and Craft TV shopping format in the United States. Craft Retail Group Managing Director, Tony Sheridan, commented, “I’m excited to announce Create and Craft’s launch in the United States. Our U.S. bespoke…