NEW Groundbreaking Home Decorating System from Wagner WallPerfect

The Wagner WallPerfect FLEXIO W580 is a revolutionary, all-purpose paint spraying system. The hand held device is the perfect all-rounder for indoor and outdoor painting projects around the home and garden. This ground-breaking system, available exclusively on Ideal World TV, allows you to accurately spray paint throughout your home and garden without the mess and…

Ready To Wear US Launches in the UK

New York based make-up brand, Ready to Wear, is launching an exciting range of products on Ideal World TV Shopping channel and website. The brand, supported by celebrity cosmetic designer Philippe Chancel, takes the guess-work out of colour co-ordination, allowing women to feel capable and confident with their make-up application. Ready to Wear offers the…

Create and Craft announces strategic partnership with Jo-Ann Fabric and Craft Stores

Create and Craft announces strategic partnership with Jo-Ann Fabric and Craft Stores

Create and Craft, the world’s only 24hr crafts TV network announces strategic partnership with Jo-Ann Fabric and Craft Stores. Grand Rapids, MI – (November 24, 2014) – Craft Retail Group, part of UK-based Ideal Shopping Direct, and Jo-Ann Fabric and Craft Stores, the leading speciality retailer of fabric and craft supplies in the United States, have…

skinChemist London Launches Two NEW Ranges

NEW to Ideal World TV, skinChemists London are launching not one but two fantastic ranges; their innovative fast-action Instant range and the Coldtox collection, the new way to fight ageing skin. skinChemists is a premium skincare brand based in London who’s expert teams are devoted to developing new anti-ageing treatments using breakthrough and innovative ingredients…

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Great British Sewing Bee’s Chinelo Bally has teamed up with Create and Craft TV, to teach beginners how to Sew Fabulous

Chinelo Bally, Great British Sewing Bee runner up and most followed contestant, has teamed up with Create and Craft to provide a learning microsite for beginner sewers. Following the success of the Great British Sewing Bee, interest in the sewing category has risen significantly, with more people wanting to learn ways to spruce up their…

Revolutionary Chameleon Colour Tone Pens launch exclusively with Create and Craft TV

Create and Craft are delighted to announce the launch of Chameleon Colour Tone Pens. Changing the way you think about marker pens from this moment on. Chameleon Art are professionals in this field, after 3 years of development, these colour-changing pens are ready for the world. Chameleon gives artists full colour control when drawing. One…

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Renshaw Baking makes first debut on home shopping TV, with Create and Craft

Create and Craft TV are pleased to announce that they will host Renshaw’s TV Shopping debut on their channel on Sunday 21st September. Renshaw is the leading British manufacturer of ready-to-roll icing, marzipan, frostings, caramel and mallows. Established in 1898, Renshaw has over 100 years’ experience in baking and cake decorating expertise. Proud grantee of…

The Tefal Actifry and Snacking Range EXCLUSIVE Launch

Culinery connoisseurs Tefal will launch their EXCLUSIVE Actifry + Snacking, ideal for nutritious, tasty and convenient cooking, LIVE on Ideal World TV. Tefal, the ‘inventor’s’ of the non-stick pan, have become the leading non-stick cookware maker worldwide and a world leader in pressure cookers, electrical cooking appliances, food and beverage preparation, irons and scales. Their…