Unique and powerful

Television is a uniquely powerful selling medium for consumer products and services. At Ideal Shopping Direct Limited we have the opportunity to demonstrate products in detail, explain the story behind them and add an element of entertainment along the way.

We are looking for a wide range of products that can be demonstrated live on air – preferably by a guest provided by you, the supplier, or by our own team of presenters.

At Ideal we pride ourselves in offering quality product ranges that have a story to tell, that are not widely available in the marketplace, and that offer customer benefits at affordable prices.

We sell a wide range of general merchandise, such as fine and fashion jewellery, homeware, kitchenware, DIY, electricals, fashion, collectables and health and beauty, as well as craft items, animal products and gardening goods.

Our Channels and Websites

  • Ideal World
  • Create and Craft television studio with Dan
  • Craft Extra
  • Ideal Extra
  • Sew.co.uk
  • Deramores