Ideal World is a shopping channel in the UK whose sister shopping channels include Create & CraftIdeal Extra and Craft Extra. Ideal World currently broadcasts live 17 hours a day, with Create & Craft live 12 hours a day.


Watch Ideal World on


Sky 664


Freeview 22

Virgin Media

Virgin 747


Freesat 812

Campaign Success Story – A Tried and Tested Formula for Success


Elizabeth Grant

Elizabeth Grant has developed a unique range of highly effective anti-ageing skin products, based on her innovative and exclusive combination of Torricelumn and collagen, the range has achieved significant success over many years within American and Canadian markets. Ideal Shopping launched the Elizabeth Grant range into the UK market in 2010, and has developed the range in partnership with Elizabeth Grant to become a central part of our Beauty portfolio. Sales since launch have reached $ 3 million dollars US.

Chef Tony in the kitchen

Chef Tony

Born in Brooklyn, and brought up with the love of Italian family cooking, Chef Tony has become a well-known and successful kitchen specialist on TV Shopping and infomercial channels in North America. In 2010 Ideal Shopping partnered with Chef Tony to develop the Chef Tony franchise in the kitchen category.Since 2011 we have sold over $ 1 million dollars US of Chef Tony products in the UK and are now embarking on an international roll out into Europe


Little Yellow

Ideal Shopping Direct identified a major opportunity in the steam cleaning market, and created a range of innovative steam cleaning machines and products under its own brand, YellO. Launched in 2009, the YellO range of steam cleaners has been launched into over 20 markets worldwide. Over 100,000 units have been sold at this time, and the brand continues to grow and expand on our own Ideal World channel as well as into other markets