Create and Craft, the UK’s leading craft channel has won GOLD for Best Website and Best Online Shop at the prestigious International Craft Awards.
As a multi-channel business, these awards, as voted for by readers of Crafts Beautiful and Papercrafter magazines, recognises the importance of a streamlined ecommerce platform that supports the TV offering.
Both the website and the online shop work in harmony with each other and offer the customer exclusive craft products acroass a range of categories, inspiration and education plus a community where they can share and showcase their craft makes.
Tony Sheridan, Chief Operating Officer says; “Our website and online shop are at the heart of everything we do and are a great partner for our TV channel. The site offers exclusive craft products which we showcase on-air. This gives the customer the chance to learn and be inspired as they shop. Our research shows that a lot of our customers will ‘second screen’ as they watch the shows – meaning they will have their tablet or laptop in front of them – allowing for a richer shopping experience.”
Crafts Beautiful says; “The Awards are now in their 11th year and have a real importance and standing within the crafts industry and to be awarded GOLD is a genuine reflection of how much hard work and dedication it takes to be successful and recognised in this thriving marketplace.”
Create and Craft, the UK’s leading craft channel has also won GOLD for the Best TV Shopping Channel. The channel is renowned for the quality of their craft shows with live demonstrations from the country’s leading craft experts covering papercrafting, sewing, knitting, jewellery making and home décor. The award, which is voted for by readers of Crafts Beautiful and Papercrafter, two of the UK’s leading craft magazines, shows recognition of the channel and what it offers the viewer.
The award ceremony will be take place at the Craft, Hobby & Stitch International Show at the NEC, Birmingham on Monday 22nd February 2016.
Create and Craft broadcasts live on Freeview, Sky, Virgin and Freesat. Viewers can also watch the channel live through their Facebook page, website and the Create and craft App.
Sky 674 & 675 | Freeview 36 | Virgin 748 | Freesat 813 & 811 and on www.createandcraft.tv