Create and Craft, the UK’s leading multi-channel craft home shopping retailer, are excited to report on their huge success story with new supplier Creativity International. Working closely together for just a year has been a fundamental part of driving Creativity International’s business up a massive 2978% YOY.
Create and Crafts journey with Creativity International began in Frankfurt in 2017, launching an essentials online range of over 200 products in July the same year. Over the last year Create and Craft have developed a great range of products both online and on shows with their adhesive sheets range being a real star product that customers have loved and bought again and again.
There are lots of exciting new developments in the pipeline this year on new essential products, new adhesive sheet designs, new categories and developing the Lia Griffith brand of products. Creativity International have been a great supplier to work with and we’ve seen incredible growth in just one year and we look forward to this partnership continuing.
Ben Cornwall from Creativity International praises Create and Craft for their work thus far “We started trading with Create & Craft just over a year ago, at first we were unsure of how the relationship would unfold being a direct dispatch supplier. However, we have seen aggressive growth. Normally with such substantial growth you see issues – this has not been the case! Create & Craft have been extremely helpful, supportive and a pleasure to work with. It has been refreshing to be able to meet all divisions outside purchasing to ensure that the business grows in the correct manner. Our resident demonstrator on the show has been fundamental in our growth, and with both purchasing and Angela Johnson, it has been the perfect winning team. Create & Craft always have their customers at the forefront at what they do and this is evident in their approach to working with suppliers on new products, customer offers and more importantly ensuring that everyone that either supplies, trades, buys or works with Create & Craft is embraced into their family. Thank you Create & Craft”
Create and Craft continue to be dedicated to bringing newness to the channel and are working towards their target of 9,000 innovative products being launched on the channel through 2018.
Notes to Editors –
Create and Craft, part of the Ideal Shopping Direct Group, is an award winning multi – channel craft retailer. Create and Craft broadcasts live on TV and online in the UK and US to over 70 million homes. It offers paper craft, jewelry, sewing, cake decorating and knitting products. Create and Craft is part of Ideal Shopping Direct Limited, one of the UK’s leading multi-channel home shopping retailers with a growing team of 700 based in Peterborough, UK. Ideal Shopping Direct is the most prolific broadcaster of live television in the UK and the No1 direct retailer in craft in the UK. Create and Craft and its associated brands won in nine categories at the 2017 International Craft Awards including; Best TV Shopping Channel For Crafts, Best Craft Website, Best Craft Blog, Best for Quality and Best for Customer Service.
US customers access Create and Craft via its dedicated channel on Dish TV channel 221, Roku, Apple TV, Amazon Fire, Android or Apple apps via createandcraft.com 24hrs a day.
UK customers access Create and Craft via Freeview channel 23, Sky channel 674, Freesat 813, Virgin 748, Apple TV, Amazon Fire, Android or Apple apps and via createandcraft.com