Operating TWO STUDIOS and supported by EXPERIENCED PRODUCTION and DEVELOPMENT STAFF, we offer 29 hours a day of LIVE BROADCASTING via our IDEAL WORLD and CREATE AND CRAFT channels.

Live TV and the Multi-Channel Business Model – The Best Format

The live TV model in combination with website platform represents a truly dynamic and powerful retailing tool. Each show is well planned but has the spontaneous elements of live broadcasting which makes the shows both entertaining and engaging.

Each show is dedicated to explaining, educating and delighting the viewer, so vendors and brands can be sure that the key sales messages and product performance capabilities are fully explained and demonstrated.

Sales performance can be monitored and optimised in real time to ensure that the sales opportunity is maximised to its full potential.

The web site combination ensures that the customer has full access to all information regarding the products. As well as the ability to buy products, they provide our shoppers with live streaming of our TV shows, alongside a library of product footage, demonstrations and previous shows for shoppers to browse, learn, and help them to understand products before they buy.

Ideal World TV Channel

Our Channels

Ideal Shopping operate 4 channels, Ideal World, Create and Craft, Ideal Extra and the Deal Channel.

We broadcast 29 hours per day live nationally on Sky, Freeview, Virgin and Freesat. Ideal World broadcasts live 17 hours per day with our Ideal Extra repeat channel ensuring that customers can see the best shows and buy from us 24 hours per day via our telephone lines, web sites or App. Create and Craft channel is the world’s only dedicated crafting and hobby channel, broadcasting live 12 hours per day, with customers able to purchase via telephone, on line or via App.

Our Websites

Our Websites

Alongside our television proposition, we have a number of websites, all geared towards an excellent retail experience.

Together the Ideal World and the Create and Craft websites attract over 18 million visitors per year and generate over 55 % of sales. The websites provide our customers with live stream facilities straight to our TV
shows, and have a rich content of product VT demonstrations and previous shows for customers to browse, learn and help them to understand each product’s key selling points and place their order.

Ideal World and Create and Craft Apps

Our Apps

We also have apps for both channels. You can shop with Ideal Shopping Direct any time any place anywhere. With our App facility for I Phones and Android users we have now over 145,000 app users, and 3 million smart phone users who have used this quick and convenient way to shop with us.

Ideal Shopping Direct Limited represents a true multi-channel shopping experience