Our Brands

We offer an exciting, personal, informative and convenient home shopping retail experience with a distinct personality, via our digital television shopping channels and websites. We also supply craft products wholesale to major high street retailers, such as Wilkinson, and to independent retailers.

Ideal World: Features well-known names, such as Sony, Tefal, Kenwood and Nintendo and we are increasing our own-brand names, which currently include Diamantaire jewellery, La Dea underwear and Lusardi My Miracle skincare range.

Create and Craft: Provides specialist craft and hobby products for crafters of all levels, including well-known brands such as Crafter’s Companion, Hunkydory and Provo Craft.

Garden Bargains: Offers everything you need for a perfectly manicured garden – all delivered with information to ensure total success! From seeds and bulbs to fruits and vegetables, plus essential hardware, Garden Bargains has it all – at fantastic value for money!

Love Pets: A one-stop-shop for all your pet needs, Love Pets offers thousands of food products and accessories for dogs, cats, small animals, fish and wildlife. Brands include Royal Canin, Pedigree and Iams.

Bird Food: A specialist site, dedicated to our feathered friends, Bird Food offers a huge range of wild bird food and accessories.

Our flagship channel brings a department store filled with fantastic brands, right into your home.
Sky 644, Freeview 22, Freesat 812, Virgin 747
Brings you more hours of gardening and craft, as well as the best of our Ideal World shows.
Sky 651, Freesat 810
Features a selection of the most exciting and innovative products from Ideal World and Ideal Extra.
Sky 668
Our dedicated craft channel provides specialist craft and hobby products to inspire you.
Sky 671, Freeview 36, Freesat 813