Create and Craft TV, have today announced the addition of Facebook LIVE Streaming to their Omni-channel strategy. The first retailer to stream live shows on one of the largest social media platforms, viewers can watch and buy directly from their Facebook page – www.facebook.com/CreateandCraft
To support the growth of Craft Retail, this development focuses on innovation for the marketplace as well as adding to the Create and Craft Omni-channel strategy. Create and Craft, broadcast 24 hours a day, with a fully operational website, rising social media channels, a developing mobile app and now this ground-breaking, viewing and buying experience through Facebook.
With over 18 million women in the UK, participating in some kind of craft, the thirst for knowledge and inspiration is increasingly rising each day. Create and Craft focuses on acquiring a new customer base and providing the resources new entrants need. 24 million people in the UK use Facebook daily, spending on average 21 minutes on the website, Craft Retail focuses on providing innovation for the customer as well as a new and more accessible way to watch and shop, wherever the customer may be.
Tony Sheridan, Managing Director at Craft Retail shared his delight: “This is a fantastic development within our Omni-channel approach, with social media playing a key part in our business strategy, this was a step into the future. As a market leader, we are responsible for innovation within the marketplace, we aim to attract new entrants and encourage more interaction within the crafting community.”
Michael O’Connor, Head of Marketing Communications says: “Customers can now tune in through their favorite social site, creating an easier and more pleasurable viewing experience. The crafting community love to interact over Facebook, discussing new products, sharing ideas and projects with each other, so it makes sense that they can now continue this, whilst watching online. As a brand, we listen closely to our customers on Facebook and, because we broadcast live, are able to relay their comments within minutes straight to the presenter, who will mention their comment live on air!”
For further information please contact Tanya Smith at [email protected]