Ideal World Launches on Freesat
2nd Dec 2008
Ideal Shopping Direct Plc is pleased to announce that Ideal World has launched on the Freesat platform on Channel 816.
Freesat is a digital satellite television service and joint venture between the BBC and ITV, which currently broadcasts 180 services on its platform.
Like Freeview, once you’ve bought the box, there’s no contract or subscription, plus it offers free HD on all available channels.
Michael Hancox, Ideal’s Chief Executive, said:
Freesat is currently in about 300,000 homes and they are estimating 3 million by 2010, so this is another exciting new platform for Ideal Shopping Direct Plc, enabling the channel to reach more customers in the UK.
About Ideal Shopping Plc
Ideal World specialises in innovative products with a story to tell, across the categories of fashion, health & beauty, jewellery, leisure, craft, homewares and technology. Ideal World home shopping avoids queuing in-store and carrying heavy shopping items home - it's the clever way to shop! Twelve presenters reflect the channel's motto: "Family, Friendship and Fun!"
Ideal World is broadcast 24 hrs a day, 7 days a week, 365 days a year (live between 9am - 1am), and is supported by the website www.idealworld.tv, giving full product information and offering customers an alternative route to telephone ordering (both automated - In First - and in-person telephone options are available).
Create and Craft is the craft makers' dream channel; the only channel fully dedicated to crafting. Devoted to a wide range of craft pursuits and hobbies, it includes all the essentials and specialist materials needed for card making, drawing, painting, needlecraft, embroidery, rubber stamping, scrap-booking, decoupage, pinflair and encaustic art.
Create and Craft is broadcast 24 hrs a day, 7 days a week, 365 days a year, and is supported by the website www.createandcraft.com, giving full product information and offering customers an alternative route to telephone ordering.
The unique Create and Craft Club offers members 10% off all products purchased online, and unique bi-monthly interactive content with video project demonstrations and a dedicated member customer service team.
To View Ideal Shopping TV:
- Ideal World – Sky 644, Virgin 747, Freeview 22, Freesat 816
- Ideal World 2 – Sky 651
- Ideal World 3 – Sky 668
- Create and Craft – Sky 671, Virgin 747, Freeview 22
About Freesat
Freesat is a free-to-air digital satellite television platform developed by the BBC and ITV plc. The service launched on May 6th 2008 and offerers an alternative to Sky Digital , offering a selection of channels available without subscription.
The service will make use of the additional capacity available on satellite to offer High Definition (HD) channels.
Freesat was set up to ensure that all UK households have the opportunity to access digital TV and Radio, subscription-free.
The Public Service platform will include high definition programmes - without having to pay a monthly subscription.
Freesat was formed in May 2007 as a joint venture between the BBC and ITV, and includes many of the same people behind Freeview.
