World Exclusive on Ideal World TV

20th Oct 2008

An extremely successful exclusive world preview of the Crafter’s Companion Ultimate Pro was launched by Create and Craft – the UK’s only dedicated home shopping craft channel.

The show, aired at 9pm on Monday 20th October 2008, took more than £100,000 on its TV shopping debut, and is being released to the US market in early November.

Michael Johnson, Craft Trading Manager at Ideal Shopping, said:

“This was a great launch and having a world exclusive was a real coup for us, and Crafter's Companion. This was just the first of many exclusive crafting products we hope to bring to our TV shopping audience over the coming year.”

The Crafter’s Companion Ultimate Pro – an all-in-one carry case with a variety of craft tools and functions – is expected to be unveiled across Europe in the New Year. Customers can still purchase from www.createandcraft.tv/ultimate while stocks last.

About Ideal Shopping Plc

Ideal World specialises in innovative products with a story to tell, across the categories of fashion, health & beauty, jewellery, leisure, craft, homewares and technology. Ideal World home shopping avoids queuing in-store and carrying heavy shopping items home - it's the clever way to shop! Twelve presenters reflect the channel's motto: "Family, Friendship and Fun!"

Ideal World is broadcast 24 hrs a day, 7 days a week, 365 days a year (live between 9am - 1am), and is supported by the website www.idealworld.tv, giving full product information and offering customers an alternative route to telephone ordering (both automated - In First - and in-person telephone options are available).

Create and Craft is the craft makers' dream channel; the only channel fully dedicated to crafting. Devoted to a wide range of craft pursuits and hobbies, it includes all the essentials and specialist materials needed for card making, drawing, painting, needlecraft, embroidery, rubber stamping, scrap-booking, decoupage, pinflair and encaustic art.

Create and Craft is broadcast 24 hrs a day, 7 days a week, 365 days a year, and is supported by the website www.createandcraft.com, giving full product information and offering customers an alternative route to telephone ordering.

The unique Create and Craft Club offers members 10% off all products purchased online, and unique bi-monthly interactive content with video project demonstrations and a dedicated member customer service team.