New Board Appointment

4th July 2008

Ideal Shopping Direct, a leading operator of TV and internet shopping channels, today announces that Pamela Aujla has been appointed to the Board as Commercial Director, with immediate effect. 

Pamela (42) has been the Head of Buying and Merchandising at Ideal since January 2005, where her responsibilities include sourcing the products that service 112 hours of live airtime per week, across all three shopping channels and websites.

Pamela started her career at Boots The Chemists Ltd in 1983 where she worked in a number of management roles until February 2000.

Since then, Pamela's career has included working as Trading Director for GUS Home Shopping, responsible for £1.2bn turnover, covering a portfolio of Electrical, Furniture, Toys, Jewellery, Sports, Leisure and Soft Furnishing Products.

Immediately prior to Ideal, Pamela worked at LEGO Company where she was Vice President - Retail and was responsible for Merchandising and Product Development across the LEGO brand retail stores, throughout the UK, USA, Germany and Russia.

Commenting on the appointment, Andrew Fryatt, CEO, said;

"We are delighted to welcome Pam to the Board. Under her leadership we have made strong progress in buying and merchandising, improving our product offering and sourcing strategy, and planning towards some significant steps forward in our customer service proposition this year. We look forward to her continued contribution."

Pam Aujla has an interest in 5,000 ordinary shares of 3 pence each in the Company as a result of her spouse holding these shares in his name.

There is no further information to be disclosed in respect of Schedule 2(g) of the AIM Rules.

For further information, please contact:

Ideal Shopping Direct Plc:
Andrew Fryatt, Chief Executive
Tel: 08700 780 704

Mark Edwards ,
Nicola Cronk          
Buchanan Communications
Tel: 020 7466 5000

Michael Meade,
Oliver Cardigan          
Numis Securities Limited
Tel: 020 7260 1000

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