Ideal Shopping Direct is pleased to announce that their craft division, Craft Retail Group, has completed the acquisition of Craft Channel Productions Limited (CCPL) for an undisclosed sum. The deal will accelerate plans to develop new craft strands for the Craft Retail Group and will also lead to a number of product development opportunities.
Craft Retail Group Managing Director Tony Sheridan commented, “This acquisition immediately places us in the cake craft market through the website www.cakecrafting.co.uk , which is an exciting and growing sector that we are keen to develop. We will also have the opportunity to develop the Tattered Lace branded product that has been one of the best-selling brands in paper craft in recent years”
About Craft Retail Group:
CRG operates craft specific retail and sourcing businesses. TV Channels, Create and Craft TV and Craft Extra TV broadcast 24hrs a day in the UK on Freeview, Sky, Virgin Media and Freesat platforms. The division operates several eCommerce platforms including createandcraft.tv, deramores.com, sew.co.uk . In addition, with offices in Shanghai and UK and partnerships in the US, CRGs in-house product development company Ideal Sourcing creates proprietary propositions for the group’s channels and 3rd party partners.
About Ideal Shopping Direct:
ISD is a leading Multi-Channel shopping retail group in the U.K. and operates a number of specialist TV and eCommerce companies. In addition to Craft Retail Group the company also operates general merchandise TV shopping channels Ideal World and Ideal Extra as well as specialist garden retailer leadthegoodlife.com. Ideal Shopping Direct was bought by Inflexion Private Equity in 2011.
About Craft Channel Productions
CCPL is a company founded and managed by Craft TV personality Stephanie Weightman. As well as operating cakecrafting.co.uk CCPL develop products and brands for the craft industry including the highly successful Tattered Lace range.
For more information please contact [email protected]