Why a retail event gave shopping TV customers something to celebrate

In the 24/7 world of home shopping there is always a special offer, a two-for-one or a bargain for customers. The Peterborough-based Create and Craft channel is no different. The omni-channel retailer consistently offers its audience price-busting items, new-in ranges and product innovation. However, the channel’s week-long Birthday celebrations present the perfect opportunity to disrupt…