Welcome to Ideal Shopping Direct Limited, one of the UK's leading multi-channel home shopping retailers, selling via our TV channels and the internet.

We are a vibrant company, selling a range of general merchandise; everything from products for the home and garden, to kitchen and technology goods, through to health and beauty and craft buys.

Our flagship TV channel is Ideal World (Sky, Freeview, Freesat and Virgin), supported by three other channels – Create and Craft (Sky Freeview and Freesat), Ideal Extra (Sky and Freesat) and Ideal & More (Sky).

These channels are supported by five transactional websites - www.idealworld.tv, www.createandcraft.tv, www.gardenbargains.com, www.animalbargains.com and www.britishwildlife.tv

Our motto is Family, Friendship and Fun, a winning combination which, together with a dedicated team of more than 500 staff, has helped drive the business to where it is today!