Welcome to Ideal Shopping Direct Limited, one of the UK's leading multi-channel home shopping retailers, selling via our TV channels and the internet.

We are a vibrant company, selling a range of general merchandise; everything from products for the home and garden, to kitchen and technology goods, through to health and beauty and craft buys.

Our flagship TV channel is Ideal World (Sky, Freeview, Freesat and Virgin), supported by three other channels – Create and Craft (Sky, Freeview, Freesat and Virgin), The Deal Channel and Ideal Extra (both on Sky and Freesat).

These channels are supported by five transactional websites - www.idealworld.tv, www.createandcraft.tv, www.leadthegoodlife.com, www.lovepets.co.uk and www.bird-food.co.uk

Our motto is Family, Friendship and Fun, a winning combination which, together with a dedicated team of more than 500 staff, has helped drive the business to where it is today!

News

• Form 2.5 Announcement
  21st April 2011
  Recommended cash offer for Ideal Shopping Direct Limited by Cuba Bidco Limited...
  read more (PDF)

Vacancies

• Join the Team!
  Television shopping brings together the media and retail industries in a unique way allowing our people to pursue careers as diverse as lighting engineer, buyer or database marketer. Follow the link to find out more and see our latest vacancies.